Entrepreneur Benjamin Kickz spotted wearing a Rolex

Benjamin Kickz — born Benjamin Kapelushnik, widely known as 'The Sneaker Don' — was spotted on the wrist with a two-tone Rolex Submariner Date, reference 16613, a watch that sits at an interesting intersection of accessibility and aspiration, much like the limited-release sneaker market that made him famous.

The Rolex Submariner Date ref. 16613 was produced from 1988 to 2010, making it part of the fifth-generation Submariner lineage. It houses the Rolex cal. 3135 automatic movement, a self-winding workhorse beating at 28,800 vph with a 48-hour power reserve, offering Rolex's Parachrom hairspring for enhanced shock and magnetic resistance. The case measures 40mm in diameter — the pre-2010 standard before the ref. 116613 successor introduced a 40.5mm case and enlarged crown guards. The distinctive Rolesor construction combines a 904L stainless steel case and bracelet with 18k yellow gold bezel, crown, and centre links on the Oyster bracelet, giving the watch its signature two-tone identity.

Among collectors, the 16613 occupies a genuine sweet spot. It was produced long enough to develop meaningful dial variants — including the desirable 'blue dial' 16613LB, where the sunburst blue dial pairs with the gold bezel for a particularly striking effect — yet is old enough to carry pre-ceramic-bezel charm. The aluminium insert bezel, while less scratch-resistant than modern ceramic, ages in a way many collectors actively prefer. Tritium and later luminova lume plots across different production years also give collectors a compelling variation to chase.

Benjamin Kickz built his reputation sourcing ultra-rare sneakers for Drake, DJ Khaled, and other A-list clients while still a teenager in Florida. His taste runs toward objects with unambiguous cultural cachet, and the two-tone Submariner delivers exactly that — a watch immediately readable as a Rolex by any audience, regardless of horological literacy.

On the secondary market, the ref. 16613 trades in a broad range depending on condition, box and papers, and dial variant. Clean examples with original bracelet and documentation regularly clear the $8,000–$12,000 range, with blue-dial versions pushing higher. It remains one of the more attainable entry points into vintage Rolex sport watches from a serious manufacturer era.