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artistSpotted May 2023

Artist Cash XO spotted wearing a Rolex

artist Cash XO spotted wearing a Rolex 116588SACO
Who & what: Rolex Cosmograph Daytona 'Orange Sapphire' Ref. 116588SACO 18k Yellow Gold

Cash XO has been spotted wearing the Rolex Cosmograph Daytona 'Orange Sapphire' reference 116588SACO in 18k yellow gold — a piece that sits firmly outside Rolex's standard catalogue and surfaces only through select authorised retailers and the secondary market. The sighting adds the artist's name to an exceptionally short list of public figures seen with this reference on the wrist.

Introduced in 2022, the Daytona 116588SACO is built on Rolex's in-house calibre 4130, a column-wheel chronograph movement with a vertical clutch, 72-hour power reserve, and a frequency of 28,800 vph. The architecture is the familiar 40mm Oystersteel-free case rendered entirely in 18k yellow gold, but the decoration is anything but familiar. Forty-three baguette-cut orange sapphires define the watch's identity: 32 set into the tachymetric bezel and 11 serving as hour markers on the sunburst black lacquer dial. The result is confrontational in the best possible sense — a chronograph that refuses to be background noise.

From a collector standpoint, the 116588SACO occupies a peculiar and powerful niche. It is nominally a Rolex, carrying all the brand's mechanical credibility, yet it operates by different rules. Production numbers are extremely limited, allocation is tightly controlled, and the piece does not appear in the standard Rolex catalogue. That combination of scarcity and spectacle has pushed grey-market valuations to approximately $360,000 — more than four times the official retail price of $86,750. Few references in the contemporary market demonstrate that kind of premium so consistently.

The watch gained additional cultural visibility when tennis legend Roger Federer wore the 116588SACO during his final Wimbledon appearance, cementing its crossover appeal between sport, luxury, and celebrity. Cash XO's adoption of the reference continues that trajectory, connecting the piece to the art and music world. For an artist whose visual identity is central to their brand, the choice of one of Rolex's most chromatically bold executions reads as deliberate rather than incidental.

On the market today, acquiring a Rolex Cosmograph Daytona 116588SACO means engaging almost exclusively with grey-market dealers or auction houses. Retail access is effectively theoretical for most buyers. At roughly $360,000 on the secondary market, the piece competes directly with complications from traditional haute horlogerie maisons — a remarkable position for a production chronograph, and a testament to how thoroughly Rolex has reshaped collector economics over the past decade.

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