Artist Cash XO spotted wearing a Patek Philippe

Cash XO, founder of XO Record Label and a fixture in the upper echelons of UK music culture, was recently spotted with one of Patek Philippe's most technically sophisticated sports watches on his wrist — the Nautilus Chronograph in 18K rose gold, reference 5980R.
The Patek Philippe Nautilus 5980R is powered by caliber CH 28-520 C, an in-house automatic flyback chronograph movement featuring a column wheel, lateral clutch, and a 45-to-55 hour power reserve. The movement beats at 28,800 vph and is finished to Patek's hallmark standards, with Geneva stripes, beveled bridges, and perlage on the baseplate. The 40.5mm rose gold case maintains the iconic Gerald Genta-designed porthole silhouette, first introduced in 1976, while the horizontally grooved salmon-toned dial, rose gold applied hour markers, and integrated rose gold bracelet with the Nautilus's signature transverse-link design give the ref. 5980R a visual coherence that few integrated-bracelet watches achieve.
Within the collector community, the 5980R occupies a distinct position. The Nautilus chronograph is widely regarded as one of the most credible sports chronographs on the market — not merely a showpiece but a genuine horological statement. The rose gold variant, in particular, carries additional appeal for its warmth against darker dials and its rarity relative to steel production. It attracts collectors who want Patek's manufacture-level chronograph finishing in a wearable, sports-oriented package.
Cash XO's choice is consistent with a broader pattern among UK music industry figures who favour understated luxury over overtly flashy references. The 5980R, while expensive, reads as a connoisseur's choice — it rewards those who know what they're looking at without announcing itself to everyone in the room.
On the market, the Patek Philippe Nautilus 5980R carries a UK list price of approximately £67,500. In grey-market and auction contexts, rose gold Nautilus chronograph references have historically commanded premiums above retail, with current secondary-market values for the 5980R typically ranging between $120,000 and $145,000 USD depending on condition, box, and papers.