Comedian Pete Davidson spotted wearing a Jacob & Co

Pete Davidson showed up to the Daytona 500 with considerably more on his wrist than most of the pit crew. The comedian and cultural fixture was photographed wearing the Jacob & Co Epic X Tourbillon in titanium, reference EX101.20.PS.PP.A — a watch that commands attention for its movement as much as its architecture.

The Epic X Tourbillon is built around the Jacob & Co Caliber JCAM37, a manual-winding skeletonized movement beating at 21,600 vph with a 72-hour power reserve. The flying tourbillon sits at six o'clock within a signature X-shaped skeletonized bridge structure — the geometric motif that defines the entire Epic X family. The case itself measures 44mm in aeronautical-grade titanium with a DLC-treated finish, keeping the watch light on the wrist despite its architectural boldness. Sapphire crystal front and back ensure the movement remains the centerpiece from every angle.

Jacob & Co launched the Epic X line as its first serious bid for credibility in high horology, moving the brand beyond its diamond-encrusted, celebrity-gifting reputation. The Tourbillon variant, introduced as a genuine manufacture complication rather than an outsourced movement, earned the brand a more attentive audience among technical collectors. Reference EX101.20.PS.PP.A — the titanium, skeletonized, open-dial configuration — is considered the purist's choice within the Epic X range, stripped of colour-filled accents and allowed to speak through geometry alone.

Davidson has made no secret of his appreciation for statement watches. The Epic X Tourbillon fits a pattern: watches that are technically substantial but visually aggressive, avoiding the safe harbour of conventional luxury. Wearing a seven-figure-esque complication to a NASCAR event rather than a watch fair says something about how Davidson approaches the hobby — on his own terms.

The Jacob & Co Epic X Tourbillon EX101.20.PS.PP.A carries an official list price of $125,350 / £119,670. On the grey market, the titanium skeletonized configuration trades at a modest discount to retail, reflecting Jacob & Co's still-developing secondary market infrastructure, though demand for the in-house tourbillon variants has been tightening as the brand's manufacture credentials become more widely recognised.