Youtuber Jake Paul spotted wearing a Jacob & Co

Jake Paul turned heads at Michael Rubin's 2026 White Party in Los Angeles wearing a Jacob & Co. Billionaire Ashoka, one of the most extravagant diamond-set timepieces ever produced. The YouTuber and boxer paired the white suit with the skeletonized, diamond-encrusted tourbillon, a watch that demands attention through sheer technical audacity and material excess. The Jacob & Co. Billionaire Ashoka is not merely a watch; it is a statement of wealth calibrated in gemstones and horological engineering.

The Billionaire Ashoka features a hand-wound tourbillon movement visible through a skeletonized dial, allowing collectors to witness the 60-second rotation of the tourbillon cage in real time. Jacob & Co. houses this movement in a white gold tonneau case measuring 44×54 mm, with a thickness of approximately 14 mm. The case is entirely pavéd with 189 carats of Ashoka-cut diamonds—280 individually selected stones set by hand in white gold. Each diamond meets Jacob & Co.'s stringent D-color and flawless (IF) clarity standards. The dial itself is skeletonized to showcase the movement, with applied gold hour markers and a central tourbillon bridge. Water resistance stands at 30 meters, a specification appropriate for a haute-joaillerie object rather than a sports instrument. Production of the Billionaire Ashoka is strictly limited, with each example constructed to bespoke order specifications.

The Ashoka-cut diamond—a modified cushion cut developed by Gemesis and popularized by high-end watchmakers—commands premium pricing due to its rarity and optical performance. The Billionaire Ashoka's use of 189 carats of these stones, combined with its visible tourbillon and hand-assembled case, places it in the ultra-exclusive tier of Jacob & Co.'s portfolio, alongside the Astronomia and Brilliant Flying Tourbillon. Collectors regard the Billionaire Ashoka not as a daily wear timepiece but as a wearable art object and vault asset.

Jake Paul's choice to wear the Jacob & Co. Billionaire Ashoka at a high-profile celebrity gathering underscores his participation in ultra-luxury collecting circles. Paul has previously demonstrated an affinity for Jacob & Co. pieces and six-figure timepieces, positioning himself within the demographic of young, high-net-worth individuals who view watches as portable wealth and status signifiers rather than functional timekeeping instruments.

The Jacob & Co. Billionaire Ashoka carries an official retail price of $7,700,000 USD, making it one of the most expensive wristwatches available at retail. Secondary market sales are virtually non-existent; the watch trades exclusively through Jacob & Co. private channels or via invitation-only sales. Waitlists for Jacob & Co. haute-joaillerie pieces extend across years, and acquisition typically requires prior purchases and personal relationships with the brand's clientele team.