Sheikh Joaan Bin Hamad Al Thani, younger brother of Emir Tamim and one of the most influential figures in global sport administration, was recently photographed wearing a Richard Mille RM 38-01 Bubba Watson Tourbillon on a brown leather strap — a piece limited to just 38 examples worldwide and valued on the UK price list at £400,000.
The RM 38-01 is one of Richard Mille's most technically specific collaborations. Developed alongside two-time Masters champion Bubba Watson, the brief was blunt: create a tourbillon that could withstand the kinetic violence of a professional golf drive. Richard Mille's engineers answered with a manual-winding calibre RMTG featuring a variable-geometry rotor system and a baseplate constructed from grade-5 titanium, Carbon TPT, and Quartz TPT composite materials. The movement is shock-resistant to approximately 1,000 Gs — the measured force at the moment a driver face contacts a golf ball. The case measures 50.00 mm × 42.70 mm, characteristically large by traditional standards but ergonomically resolved on the wrist through its tonneau architecture and featherweight construction.
The tourbillon cage itself runs at a relatively conventional 3 Hz (21,600 vph), but the engineering emphasis here is structural rather than purely horological. Richard Mille used the RM 38-01 to demonstrate that haute horlogerie complication and extreme sport utility are not mutually exclusive — an argument the brand has built its entire identity around since 2001. With only 38 references produced, the RM 38-01 sits firmly in the ultra-limited tier of the Richard Mille catalogue, rarer than many of the brand's headline references.
Sheikh Joaan serves as President of the Qatar Olympic Committee and oversaw Qatar's landmark hosting of the 2022 FIFA World Cup. His family's deep interest in sport makes the Bubba Watson collaboration a contextually fitting choice — this is not a watch worn for shock value but one whose engineering narrative aligns with his professional world.
On the secondary market, examples of the RM 38-01 trade well above list when they surface — which is rarely. The £400,000 UK retail price translates to approximately $500,000 USD at prevailing rates, and grey-market transactions for ultra-limited Richard Mille tourbillons of this vintage consistently command premiums. Collectors regard the Bubba Watson series as among the most coherent and technically justified of Richard Mille's athlete partnerships, which sustains demand.
Joaan Bin Hamad Al Thani wearing Rolex
Platinum Rolex Daytona With an Arabic Ice Blue Dial, Factory Set With Baguette Cut Diamonds Around The Bezel
Ref. 116576TBR
List Price: $175,000
13/07/2023
Joaan Bin Hamad Al Thani wearing Panerai
Panerai Luminor Submersible 1950 Carbotech
Ref. unknown
List Price: $16,000
05/06/2023
Joaan Bin Hamad Al Thani wearing Richard Mille
Richard Mille RM50 Jean Todt
Ref. unknown
List Price: $1,000,000
05/06/2023
Joaan Bin Hamad Al Thani wearing Audemars Piguet
18K White Gold Audemars Piguet Royal Oak Perpetual Calendar Purple Grande Tapisserie Diamond Bezel Ref. 26598BC
Ref. 26598BC
List Price: unknown
22/05/2023
Joaan Bin Hamad Al Thani wearing Audemars Piguet
Audemars Piguet Royal Oak Concept Split-Seconds Chronograph Titanium 26550TI.OO.D002CA.01
Ref. unknown
List Price: $190,000
04/05/2023
Joaan Bin Hamad Al Thani wearing Audemars Piguet
Audemars Piguet Royal Oak Tourbillon Extra-Thin Openworked 50th Anniversary Stainless Steel Ref. 26735ST
Ref. 26735ST
List Price: $240,000
04/05/2023
Joaan Bin Hamad Al Thani wearing Richard Mille
Richard Mille RM27-01 Tourbillon Rafael Nadal – NTPT Carbon, Limited to 50 Pieces – Sheikh Joaan Bin Hamad Al Thani Spotted
Ref. RM27-01
List Price: $690,000
03/05/2023
Joaan Bin Hamad Al Thani wearing Rolex
Rolex Cosmograph Daytona Ref. 6239 'Paul Newman' Stainless Steel – Prince Joaan Bin Hamad Al Thani
Ref. 6239
List Price: unknown
03/05/2023
Joaan Bin Hamad Al Thani wearing Richard Mille
Richard Mille RM 67-02 Automatic 'Qatar' Quartz TPT & Carbon TPT – Ref. RM 67-02
Ref. RM 67-02
List Price: $178,550
03/05/2023
Joaan Bin Hamad Al Thani wearing Richard Mille
Richard Mille RM 27-02 Tourbillon Rafael Nadal Limited Edition – Prince Joaan Bin Hamad Al Thani
Ref. RM 27-02
List Price: $775,000
03/05/2023
Joaan Bin Hamad Al Thani wearing Patek Philippe
Patek Philippe Nautilus Chronograph 5980/1AR Stainless Steel and Rose Gold
Ref. 5980/1AR
List Price: $73,850
03/05/2023
Joaan Bin Hamad Al Thani wearing F.P. Journe
F.P. Journe LineSport Chronographe Monopoussoir Rattrapante Yellow Dial Black Titanium – Joaan Bin Hamad Al Thani Sighting
Ref. unknown
List Price: $62,500
03/05/2023