Entrepreneur Ramzen spotted wearing a Cartier

Saudi entrepreneur Ramzen has been spotted wearing the exceptionally rare Cartier Crash 'London' New Bond Street Exclusive Ref. WGCH0050, a platinum-cased timepiece that stands among the most coveted modern iterations of Cartier's unconventional Crash lineage. Photographed in formal business attire, Ramzen's wrist placement of the Crash WGCH0050 underscores the watch's status as a statement of refined taste and access to exclusive horological offerings.

The Cartier Crash Ref. WGCH0050 presents a platinum case measuring 40.5 mm in diameter, crafted with the brand's signature asymmetrical, sculptural silhouette that pays deliberate homage to the original 1967 Crash design. The case construction showcases Cartier's commitment to distortion as aesthetic principle: the bezel and lugs fold inward, creating an organic, almost melted appearance. The silvered dial features intentionally warped Roman numerals in black, a hallmark of the Crash aesthetic, paired with blued-steel hands that provide tonal contrast. Water resistance reaches 30 metres, appropriate for a dress watch. The Crash WGCH0050 houses Cartier's calibre 9001MC, an automatic movement with 42-hour power reserve and date display at 3 o'clock.

Produced exclusively for Cartier's New Bond Street boutique in London, the Crash Ref. WGCH0050 represents one of the most restricted modern Cartier releases. Its limited production run and single-boutique distribution amplify desirability among collectors. The platinum construction elevates it above stainless steel variants, placing it firmly in the ultra-luxury category. Unlike standard Crash editions, the 'London' designation signals its historical and geographical significance, tethering it to the brand's original 1967 London launch.

Ramzen's choice of the Cartier Crash WGCH0050 aligns with contemporary collecting trends among high-net-worth entrepreneurs who favour avant-garde watchmaking over conventional status symbols. The Crash's radical design—rejected by traditional collectors for decades—has undergone significant re-evaluation in recent years, particularly among those seeking watches that challenge orthodoxy. The platinum case and exclusive boutique provenance elevate this reference beyond standard luxury watches into true horological collectible territory.

The Cartier Crash Ref. WGCH0050 trades on the secondary market at approximately $420,000 USD, substantially above its original retail price. Availability remains exceptionally limited; grey-market inventory surfaces irregularly. For collectors pursuing Crash editions, the platinum WGCH0050 represents perhaps the most challenging acquisition due to its boutique-exclusive status and minimal production figures.