Watch Paparazzi

Golfer Jon Rahm spotted wearing Rolex

When Jon Rahm slipped on the green jacket at Augusta National in April 2023, becoming the third Spanish golfer to win the Masters after Seve Ballesteros and José María Olazábal, sharp-eyed watch observers noted something equally precise on his wrist: the Rolex Sky-Dweller reference 326934 in stainless steel and white gold with a striking blue sunray dial.

The Sky-Dweller 326934 is among Rolex's most technically ambitious references. It runs on the in-house calibre 9001, a 42-jewel automatic movement beating at 28,800 vph with a 72-hour power reserve. What sets it apart is the complication package: a true annual calendar — reading month via a ring surrounding the dial — combined with a GMT dual time zone function displayed via an off-centre 24-hour disc. The fluted bezel on this reference is white gold, contrasting cleanly against the Oystersteel case, while the blue dial delivers the kind of depth that photographs particularly well under Augusta's bright Georgia sun.

The Sky-Dweller was introduced in 2012 and initially launched in precious metal configurations only, making stainless steel variants like the 326934 — which arrived later in the line's evolution — considerably more accessible and, consequently, more popular with collectors who want the movement without the full bullion commitment. The annual calendar complication, practical for travellers and those moving between time zones, resonates strongly with tour professionals who live out of suitcases for nine months of the year.

Rahm, who turned professional in 2016 and reached world number one in 2020, has been associated with Rolex through his career. The choice of the Sky-Dweller at his Masters victory — arguably the pinnacle moment of his career to date — was entirely fitting: a serious watch for a serious achievement, worn by a player who clearly understands the value of precision under pressure.

The Rolex Sky-Dweller 326934 carries a list price of approximately $15,650, but grey market demand has pushed current trading values to around $25,000, reflecting the persistent premium that Rolex sports and sport-adjacent models continue to command in secondary markets.