Entrepreneur Robert Iger spotted wearing a Rolex

Robert Iger, the Executive Chairman of The Walt Disney Company and one of the most consequential media executives of his generation, was recently spotted on the wrist wearing a stainless steel Rolex GMT-Master II reference 126710BLRO — the coveted 'Pepsi' — presented on the brand's elegant five-link Jubilee bracelet.

The Rolex GMT-Master II ref. 126710BLRO represents one of the most historically significant releases in the modern Rolex catalogue. Introduced at Baselworld 2018, it fulfilled a decades-long collector wish: a bi-colour red-and-blue ceramic 'Pepsi' bezel in an Oystersteel case. Previously, the Pepsi configuration had been reserved exclusively for white gold. The two-tone Cerachrom bezel insert, scratch-resistant and UV-stable, sits atop a 40mm Oyster case rated to 100 metres water resistance. Inside beats the Calibre 3285, a movement featuring Rolex's Chronergy escapement, a Parachrom hairspring, and a substantial 70-hour power reserve — a meaningful upgrade over the earlier Calibre 3186 found in preceding GMT-Master II references.

The choice of the Jubilee bracelet over the Oyster is a detail worth noting. Rolex reintroduced the five-link Jubilee configuration for this reference as a direct nod to the original 1955 GMT-Master ref. 6542, which was developed in partnership with Pan American World Airways for its transatlantic flight crews. The combination of Jubilee bracelet and Pepsi bezel on an Oystersteel case is, for many collectors, the definitive modern expression of that heritage.

Collector demand for the 126710BLRO has been relentless since launch. It remains one of the most sought-after references in the entire Rolex portfolio, with grey-market premiums persisting well above retail years after introduction. Authorized dealer waitlists for this reference are notoriously long, making any wrist sighting a reminder of just how constrained supply remains.

Iger's choice is consistent with the taste of a seasoned, low-key collector who understands horological substance over spectacle. The GMT-Master II ref. 126710BLRO is a tool watch with genuine provenance, not a vanity piece — fitting for a dealmaker who reshaped an entire industry through calculated, long-term thinking. UK list price sits at £7,750, with grey-market values running considerably higher.