Entrepreneur Luca Cordero di Montezemolo spotted wearing a Girard Perregaux

Luca Cordero di Montezemolo built the Ferrari that Michael Schumacher drove to glory, and on his wrist he wore the watch made to commemorate it. This archival image shows the entrepreneur and former Ferrari President sporting the stainless steel Girard-Perregaux Ferrari F1 2000 World Champion, reference 4956 — a piece that closes the loop between the man who rebuilt the Scuderia and the timepiece that memorialised its crowning achievement.

The ref. 4956 was released following Ferrari's 2000 Constructors' and Drivers' Championship victories, the first since Jody Scheckter's title in 1979. Girard-Perregaux, which held an official partnership with Ferrari through the late 1990s and early 2000s, produced a limited commemorative run in stainless steel. The case carries the Ferrari prancing horse branding, and the dial references the championship year explicitly. Inside sits a reliable Swiss quartz or automatic movement depending on the sub-variant — the 4956 designation covers a small family of closely related references produced for this occasion.

From a collector standpoint, the Ferrari-GP collaboration pieces occupy an interesting niche. They are not dress watches, nor are they purely motorsport novelties. The 2000 World Champion editions are among the most narratively specific within the partnership — tied to a single, definitive season — which gives them sharper collector focus than the broader co-branded lineup. Condition and completeness of box and papers remain critical to value, as with most limited commemoratives of this era.

Montezemolo's connection to this watch is anything but incidental. He served as Ferrari President from 1991 to 2014, overseeing the technical and commercial reconstruction of the Scuderia that made the Schumacher era possible. Wearing the 2000 World Champion piece is less a fashion choice than a biographical statement.

On today's grey market, stainless steel examples of the ref. 4956 trade in the region of €3,000, reflecting steady but measured demand from Ferrari memorabilia collectors and GP partnership enthusiasts rather than mainstream watch buyers. The price point keeps the piece accessible while its specificity keeps it genuinely collectible.