Watch Paparazzi

Business man Luca Cordero di Montezemolo spotted wearing Cartier

In the world of luxury watches, the Cartier Tank is a true icon. Worn by celebrities, businessmen, and even political leaders, this timepiece has become a symbol of style and sophistication. In a recent old photograph featuring Niki Lauda and entrepreneur Luca Cordero di Montezemolo, the latter is seen sporting a yellow gold Cartier Tank.

But the story of the Cartier Tank goes back much further than the days of these two men. The watch takes its inspiration and lines from the Renault FT-17 tank, a vehicle that revolutionized warfare during World War I. Its sleek silhouette and square case were modeled after the tank’s tracks and turret, and it quickly became a favorite among the avant-garde.

The first prototype of the Cartier Tank was gifted to General John Pershing by Louis Cartier himself in 1918. Since then, the timepiece has been produced in a variety of materials and finishes, and has been worn by some of the most influential figures in history.

Today, the Cartier Tank remains an important part of the luxury watch market. It continues to be a go-to choice for those seeking a classic and timeless design, and its unique connection to military history only adds to its appeal. The photograph of Luca Cordero di Montezemolo sporting his Cartier Tank with Niki Lauda serves as a reminder of the watch’s enduring legacy and timeless style.