Singer Elodie spotted wearing a Bulgari

Elodie, one of Italy's most prominent pop voices and a Bulgari brand ambassador, appears in an official advertising shot for the maison's Serpenti watch collection, wearing the Serpenti Tubogas reference 101814 in yellow gold. The image was released in conjunction with her birthday, underscoring the personal dimension Bulgari cultivates with its ambassadors rather than treating them as interchangeable faces.

The Bulgari Serpenti Tubogas ref. 101814 is built on one of watchmaking's most distinctive structural principles. The tubogas construction — a tubular gold bracelet woven without solder, strand over strand — originated in Bulgari's jewelry atelier in Rome during the late 1940s, inspired by ancient Etruscan and Roman goldwork. On this reference, the technique forms both the bracelet and the watch head simultaneously, the coiling body concealing a Swiss quartz movement beneath a dial that appears only when the wearer tips their wrist. The yellow gold version delivers a warm, assertively luxurious tone that sits comfortably within Bulgari's Mediterranean aesthetic.

Among collectors, the Serpenti Tubogas occupies a specific niche: it is unambiguously a jewel-watch, valued for its craftsmanship and visual identity rather than mechanical complexity. That is not a weakness in context. The tubogas technique demands exceptional bench skill, and authentic vintage examples from the 1960s and 1970s command serious secondary-market attention. The contemporary reference 101814 carries that lineage credibly, and its quartz movement is entirely appropriate for a piece whose raison d'être is wearable sculpture.

Elodie has been a Bulgari ambassador since gaining mainstream visibility following her appearances at the Sanremo Music Festival. The partnership is coherent: both brand and artist project Italian confidence, a certain theatricality, and a refusal to be understated. She wears the Serpenti Tubogas with the ease of someone who considers it wardrobe rather than accessory.

Retail pricing for the Bulgari Serpenti Tubogas 101814 in yellow gold sits in the mid-five-figure range for the metal variant, reflecting the material cost and hand-finishing involved. Grey market activity on tubogas models remains moderate, as demand is driven largely by direct purchase from boutiques and gift buyers rather than speculative collector trading.