Singer Elodie spotted wearing a Bulgari

Italian pop star Elodie was recently spotted wearing the Bulgari Serpenti Tubogas in stainless steel, reference 101910 — a watch that functions as much as a sculptural jewel as it does a timepiece. The sighting is consistent with the singer's well-documented taste for Italian luxury with a strong visual identity.

The Bulgari Serpenti Tubogas Ref. 101910 houses a Swiss quartz movement within a 35mm stainless steel case, coiled into the brand's iconic Tubogas bracelet — a construction technique developed by Bulgari in the postwar years that involves interlocking flat metal tubes without soldering. The result is a fluid, sinuous form that wraps the wrist like a second skin. The dial is characteristically minimal, letting the bracelet architecture do the talking. Water resistance stands at 30 metres, appropriate for a piece positioned firmly at the intersection of watchmaking and high jewellery.

The Serpenti line itself dates to the late 1940s, gaining cultural momentum through the 1960s when it became synonymous with Rome's Via Condotti glamour. The Tubogas construction specifically references the original gold versions worn by screen icons, and Bulgari has consistently maintained the technique across decades and material variations. Reference 101910 democratises the concept through stainless steel while preserving the form's integrity — a move that has made it one of the most accessible entry points into serious Bulgari collecting.

Elodie occupies an interesting position in Italian popular culture: a singer with a background in R&B and soul who has become one of Italy's most-watched style figures. Her choice of the Serpenti Tubogas reads as instinctive rather than calculated — the watch aligns with an aesthetic that favours strong silhouettes and Italian provenance over logo-heavy branding.

At a retail price of $12,200 USD, the Bulgari Serpenti Tubogas Ref. 101910 in stainless steel sits at the more accessible end of the Serpenti range, which climbs sharply with precious metal and gem-set variants. Grey market availability is reasonably consistent, and the model holds its value steadily — a reflection of the Serpenti's enduring cultural cachet and Bulgari's careful stewardship of the line.