American football player Tom Brady spotted wearing a IWC

Tom Brady was photographed waving to crowds during the Tampa Bay Buccaneers' Super Bowl LV championship parade wearing an IWC Pilot's Watch Chronograph Top Gun in black ceramic, reference IW389101. The sighting places one of watchmaking's most technically serious sports chronographs on the wrist of the most decorated quarterback in NFL history — a pairing that feels anything but accidental.

First introduced as part of IWC's dedicated Top Gun line, the Pilot's Watch Chronograph Top Gun IW389101 is constructed from black zirconium oxide ceramic for both the 44.5 mm case and the bezel, a material chosen for its exceptional hardness, corrosion resistance, and light weight. The matte black dial carries large luminous Arabic numerals, white baton hour markers, and three black sub-dials on a classic Valjoux-era layout — though the movement underneath is entirely IWC's own. Calibre 89365 is an in-house automatic with flyback chronograph function, a date and day display, and a 68-hour power reserve, housed in a movement architecture IWC developed specifically for this generation of Pilot's watches.

The Top Gun designation references IWC's long-standing partnership with the United States Navy Strike Fighter Tactics Instructor program — the real Top Gun school at Naval Air Station Fallon. The watch was designed to withstand the extreme G-forces, vibration, and electromagnetic interference encountered in a supersonic cockpit, with the ceramic case offering non-magnetic properties conventional steel cannot match. The textile strap adds a purposeful, field-ready aesthetic consistent with the military brief.

From a collector standpoint, the Top Gun Chronograph occupies a compelling niche: it delivers genuine in-house manufacture credentials, a flyback complication, and exotic case materials at a price point significantly below equivalent complications from Patek or Lange. Among IWC aficionados, the ceramic Top Gun series consistently holds value better than its stainless steel Pilot siblings on the secondary market.

Brady has been publicly associated with IWC for years, and his choice of the Top Gun chronograph — rather than a flashier precious-metal piece — speaks to a certain understated seriousness that mirrors his on-field reputation. At a parade celebrating his seventh championship ring, the Top Gun reads less like a celebrity flex and more like a working tool on the wrist of someone who actually uses it.