Model Fernanda Gómez spotted wearing a Richard Mille

Fernanda Gómez, the American-Chilean model and social media figure with a substantial following across platforms, was recently photographed wearing a Richard Mille RM 07-01 in one of its most opulent configurations — an 18k rose gold and ceramic case set with factory baguette-cut diamonds, including a fully gem-set dial. At a market value of approximately $350,000, it is far from a casual accessory.

The Richard Mille RM 07-01 was introduced as the maison's principal ladies' reference, measuring 35mm in length and following the brand's signature tonneau silhouette. The case architecture combines 18k rose gold with ceramic components — a material chosen not merely for aesthetics but for its exceptional scratch resistance and featherlight density. The movement within is the calibre CRMA2, an automatic with variable geometry rotor, offering a power reserve of approximately 50 hours and visible through the characteristic skeletonized construction that has made Richard Mille's exhibition cases a signature of the brand.

What elevates this particular RM 07-01 above the standard production model is the baguette-cut diamond setting applied across both the case and dial. Factory diamond variants from Richard Mille are set entirely in-house, with each baguette stone selected for continuity of color and cut depth. The geometric precision demanded by baguette setting — where any misalignment is immediately visible — makes this among the most technically demanding gem-setting work in contemporary watchmaking. Collectors refer to these as "full-set" examples, and they command significant premiums even over already stratospheric base prices.

Fernanda Gómez occupies an interesting position in the luxury watch world: a social media-native celebrity whose visibility on Instagram and beyond has made her a recognizable face in Latin American and international fashion circles. Her choice of Richard Mille aligns with a demographic of younger luxury consumers for whom the brand represents both technical credibility and cultural cachet simultaneously — an increasingly rare combination at this price level.

On the grey market, a baguette-set RM 07-01 in rose gold and ceramic trades at or above the $350,000 mark, reflecting sustained demand with minimal discount from list. Richard Mille's ladies' references have historically held value exceptionally well, and diamond-set factory references remain among the most illiquid — meaning buyers hold rather than flip.