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Youtuber Joakim Lundell spotted wearing Patek Philippe

Joakim Lundell, the Swedish content creator who built one of Scandinavia's largest YouTube presences under the alias Jockiboi alongside his wife Jonna Lundell, was recently spotted wearing a Patek Philippe Nautilus reference 3800/001 in 18k yellow gold — a discontinued model that quietly commands serious respect among collectors well beyond its public profile.

The Nautilus 3800 was introduced in the mid-1980s as a smaller companion to the original reference 3700, Gerald Genta's landmark 1976 design. Measuring 37.5mm across its distinctive horizontally-grooved integrated case, the 3800 was positioned as a more wearable, versatile alternative to its larger sibling. The reference 3800/001 specifically pairs the yellow gold case with a dark blue dial finished with Patek's characteristic horizontal relief pattern and applied gold hour markers — a combination that looks deliberately restrained despite the precious metal specification. Powering it is the calibre 335 SC, a manually-wound movement with a 45-hour power reserve, delivering the kind of refined mechanical simplicity that Patek reserved for sport-adjacent references during that era.

From a collector standpoint, the yellow gold 3800 occupies an interesting niche. It lacks the current hype of the stainless steel Nautilus references — particularly the now-discontinued 5711 — yet it represents an authentic piece of Nautilus lineage from the period when the line was still finding its identity in the market. Yellow gold Nautilus references from this generation have appreciated steadily, driven by genuine horological appreciation rather than speculative flipping. Finding one in clean condition, as Lundell appears to be wearing, is increasingly difficult.

Lundell, who rose to prominence as Jockiboi before building the Jocke & Jonna brand with his wife into one of Sweden's most-watched YouTube channels across lifestyle and family content, has demonstrated consistent taste for significant Swiss watchmaking. The choice of a vintage Patek reference over a contemporary flashy piece speaks to a collector sensibility that goes beyond simple status signaling.

On the current grey market, the Nautilus 3800/001 in yellow gold trades around $90,000 USD, a figure that reflects both the reference's scarcity and the sustained global appetite for anything carrying the Nautilus name and the Patek Philippe manufacture hallmark.