Watch Paparazzi

Model Hailey Rhode Baldwin spotted wearing Rolex

Hailey Bieber has been photographed wearing a Rolex Day-Date 40 ref. 228235 in 18K Everose gold with a chocolate dial — a pairing that signals both taste and a solid understanding of what the Day-Date lineage actually represents. The sighting adds her name to a long roster of cultural figures who have gravitated toward Rolex's flagship dress watch.

The Day-Date 40 ref. 228235 sits at the apex of Rolex's catalogue. Launched in 2015 to commemorate the collection's 60th anniversary, the 40mm case was a deliberate evolution from the longstanding 36mm format — larger, but still disciplined in proportion. The Everose gold case pairs with the President bracelet, the three-link design that has been exclusive to the Day-Date since 1956 and remains one of the most recognisable bracelets in horology. The chocolate dial — offered in a range of finishes including diamond-set variants — delivers warmth against the rose-toned metal that cooler white or yellow gold cannot replicate. Inside sits the calibre 3255, Rolex's in-house movement featuring a Chronergy escapement, 70-hour power reserve, and a claimed precision of ±2 seconds per day. It is among the most technically refined movements Rolex produces.

From a collector standpoint, the Day-Date 40 in Everose gold occupies interesting territory. It is not a tool watch, not a sport watch, and carries none of the grey-market hysteria surrounding the Daytona or the GMT-Master II. That relative accessibility — relative, given the price — actually enhances its appeal to serious collectors who value movement quality and material integrity over speculative premiums.

Hailey Bieber's choice reflects a broader shift among younger celebrities toward substantive timepieces rather than purely decorative jewellery watches. As a model and entrepreneur with a growing public profile independent of her husband Justin Bieber, her styling choices attract significant attention. The Day-Date 40 ref. 228235 reads as a considered selection rather than a default luxury signifier.

At official retail the Rolex Day-Date 40 ref. 228235 carries a list price of $37,550 USD. On the secondary market, Everose gold examples with desirable dial configurations tend to trade near or modestly above retail — a stable position that reflects genuine demand without the distortions seen elsewhere in Rolex's sport catalogue.