Entrepreneur Jag Chima spotted wearing a Rolex

Jag Chima, the fitness entrepreneur and philanthropist behind Physique Global, was recently spotted wearing a Rolex Day-Date 40 in 18k Everose gold, reference M228235-0025 — the 60th Anniversary Edition that Rolex released to mark six decades of its flagship presidential complication.

The Day-Date's history begins in 1956, when Rolex introduced the world's first wristwatch to display both the day of the week spelled out in full and the date. Constructed exclusively in precious metals from the very first generation, it has never been available in steel, a deliberate positioning that has kept it at the apex of the Rolex catalogue for nearly seventy years. The reference 228235 sits within the current 40mm generation launched in 2015, powered by calibre 3255 — one of Rolex's most accomplished in-house movements, featuring a Chronergy escapement, 70-hour power reserve, and a silicon hairspring that offers exceptional resistance to magnetic fields and temperature variation. It carries a COSC-exceeding precision rating of +2/-2 seconds per day.

The M228235-0025 specifically features the anniversary dial with a sunburst or fluted texture in a warm champagne-adjacent tone that pairs naturally with the Everose gold case and its signature President bracelet — a three-link design introduced alongside the original Day-Date and still exclusive to this reference family. The 60th Anniversary editions were notable for subtly refined dial textures and printing details that collectors and enthusiasts regard as among the most refined Day-Date executions in the modern era.

Jag Chima, known in entrepreneurial and fitness circles for building Physique Global into an international platform, wears a watch that aligns with his profile: substantive, internationally recognized, and built around a long institutional history rather than novelty. The Day-Date has long been the choice of business leaders who want a watch that communicates without explanation.

At an official retail price of $41,500, the Day-Date 40 in Everose gold is positioned at the upper tier of Rolex's current offerings. On the secondary market, demand for precious-metal Day-Date references — particularly anniversary editions with desirable dial configurations — remains firm, with grey-market premiums varying by dial and bracelet combination but consistently holding above retail.