Watch Paparazzi

Watchmaker Jacob Arabo spotted wearing Jacob & Co

Jacob Arabo was photographed at what appears to be a Jacob & Co retail or showroom setting, laughing and proudly displaying the Supreme x Jacob & Co Five Time Zone on a vivid red alligator strap — the watch's most immediately striking visual signature. As the man who built Jacob & Co from a single Manhattan diamond workshop into a global luxury watchmaker, Arabo wearing his own limited collaboration is less a celebrity sighting and more a founder's personal endorsement rendered in crocodile leather and diamonds.

The watch centers on Jacob & Co's Five Time Zone platform, a multi-subdial architecture the brand has refined across numerous references. This Supreme edition displays three active subdials — New York, Paris, and Tokyo — each rendered in contrasting colorways: black, yellow-and-red, and blue respectively, drawing directly from Supreme's iconic box-logo palette. The fourth zone indicator sits between the subdials, and the Supreme red box logo occupies the upper right quadrant of the white guilloche-finished dial. The stainless steel case measures 47mm and carries a bezel set with 51 brilliant-cut diamonds totaling approximately 3.06 carats. The 'Fuck Em' text printed in red at 6 o'clock is the collaboration's most audacious detail — a piece of Supreme's irreverent brand language pressed into certified Swiss horology.

From a collector standpoint, the combination of streetwear provenance and extreme scarcity makes this piece genuinely unusual. A production run of 74 units is exceptionally tight even by Supreme drop standards, and the October 22 release date was designed to align with Supreme's Thursday drop cadence. Jacob & Co has engaged in high-profile collaborations before, but the Supreme partnership targets a younger, culturally different demographic than the brand's traditional clientele — a calculated expansion of reach.

Arabo's decision to wear the piece publicly before its official release serves as organic pre-launch marketing, but it also signals his personal investment in the collaboration's credibility. Few luxury watch CEOs would wear a dial that reads 'Fuck Em' to a professional setting — the gesture is entirely on-brand for both partners.

At a list price of $13,000, the Supreme x Jacob & Co Five Time Zone sits at an accessible entry point relative to Jacob & Co's broader catalog, which regularly extends into six and seven figures. Grey market premiums on Supreme collaborations can be severe at launch, and with 74 pieces allocated globally, secondary market demand is expected to significantly outpace supply. Collectors interested in the intersection of streetwear and horology should treat this as a priority acquisition.