Actor Lord Scott Disick spotted wearing a Rolex

Scott Disick, the television personality and entrepreneur who built his public image on unapologetic luxury, was recently spotted wearing one of the most flamboyant pieces Rolex has ever produced — the GMT-Master II reference 116769TBR in 18K white gold with factory baguette-cut diamond paving covering virtually the entire watch.

The Rolex GMT-Master II 116769TBR sits at the extreme end of Rolex's Oyster Perpetual collection. Beneath the spectacle lies a serious movement: the in-house calibre 3186, a self-winding manufacture movement beating at 28,800 vph with a 48-hour power reserve, a bi-directional rotor, and Rolex's proprietary Parachrom hairspring for superior resistance to magnetic fields and shocks. The watch retains all the functional DNA of the GMT-Master II line — a 40mm Oyster case, a 24-hour independently adjustable GMT hand, and the iconic bidirectional rotatable bezel — except here, the bezel insert is replaced entirely by baguette-cut diamonds. The dial, case, lugs, and Oyster bracelet are set with round brilliant and baguette diamonds throughout, all sourced and set in Rolex's own workshops.

From a collector standpoint, the 116769TBR occupies a peculiar but fascinating position. Purists tend to dismiss full-diamond Rolex references as jewellery rather than horology, yet the 116769TBR commands genuine respect because it is entirely factory — Rolex does not produce this reference to order for customisers; it is a catalogued piece that must pass the same quality controls as any sport reference. Production numbers are extremely limited, and examples rarely surface at retail. That scarcity, combined with the sheer material cost, keeps the grey market price well above list.

Disick has long cultivated a persona synonymous with Calabasas excess, and his watch collection reflects that sensibility — he has been spotted in AP Royal Oaks and high-jewellery Pateks on numerous occasions. The 116769TBR fits his aesthetic precisely: it is recognizably Rolex to any observer, yet unmistakably beyond the reach of ordinary collectors.

At a UK list price of approximately £440,000 — translating to roughly $550,000 USD at current rates — the GMT-Master II 116769TBR is one of the most expensive watches Rolex officially sells. On the secondary market, pristine examples with box and papers command premiums that can push the total well past $600,000, reflecting both the metal and stone value and the extreme rarity of finding one available at all.