Actor Adrien Brody spotted wearing a Jacob & Co

Adrien Brody — Oscar-winning actor and known appreciator of unconventional luxury — was recently spotted at a formal event with a Jacob & Co Epic SF24 Black Edition secured to his wrist. The sighting is notable not merely for the name on the dial, but for the sheer mechanical ambition strapped beneath it. With only 101 examples produced, this is a watch that demands attention from serious collectors, not just red-carpet observers.

The Epic SF24, which stands for 'San Francisco 24 Racing,' is among the most complex timepieces Jacob & Co has ever released. At its heart sits a manually wound movement featuring a double-axis tourbillon visible through the main dial, paired with Jacob & Co's signature flip-disc world-time display mounted on a raised cylindrical module at 12 o'clock. That module cycles through 24 world cities on retro flip cards — a nod to the split-flap Solari boards once common in airports — displaying both the city name and the corresponding hour. It is an audacious horological statement that blends mid-century nostalgia with 21st-century watchmaking bravado.

The Black Edition specification replaces the standard polished titanium with a full DLC (Diamond-Like Carbon) treatment across the case, pushers, and crown, giving the watch a near-matte, shadow-like presence. The Roman numeral chapter ring, subdial architecture, and gear-train details remain visible through the blackened dial, rewarding close inspection. The black alligator strap with DLC deployant buckle completes the monochromatic aesthetic. Case dimensions sit at approximately 47mm, making this a substantial proposition on the wrist.

Brody's taste in watches has always skewed toward the unconventional. A man known for artistic risk-taking in film, he gravitates toward pieces that mirror that sensibility — technically complex, visually confrontational, and decidedly outside the mainstream collector canon. The Epic SF24 Black Edition fits that profile exactly: it is not a watch for the traditionalist, but for someone comfortable making a statement.

At a UK list price of approximately £50,000 — translating to roughly $63,000 USD at prevailing rates — the Epic SF24 Black Edition occupies rarefied air. Grey-market activity on ultra-limited Jacob & Co pieces has been strong in recent years, and a 101-piece run on this complication level supports values at or above retail among motivated buyers.