Rapper Drake spotted wearing a Rolex

Drake was recently spotted on the wrist with one of Rolex's most opulent factory configurations: the Day-Date 40 in 18K Everose gold, reference 228345RBR, featuring an olive dial and a bezel set with 48 round-cut diamonds. The sighting is consistent with the Toronto rapper's well-documented appetite for high-specification Rolex dress pieces alongside his broader, museum-calibre watch collection.
The Day-Date 40 — introduced in 2015 to replace the long-running 36mm Day-Date II — is powered by the Rolex calibre 3255, a manufacture movement representing one of the most significant in-house developments in the brand's recent history. The 3255 offers a 70-hour power reserve, a Chronergy escapement that improves efficiency by roughly 15 percent over its predecessor, and a Parachrom hairspring for superior resistance to magnetic fields and shocks. It runs at 28,800 vph and carries a COSC-exceeding accuracy rating of ±2 seconds per day. The 40mm case in Everose gold — Rolex's proprietary 18K rose gold alloy engineered for lasting colour stability — houses the movement behind a sapphire crystal with Cyclops lens and double waterproofing crown.
The RBR designation in the reference confirms the factory diamond bezel, a configuration Rolex sets entirely in-house. Forty-eight round brilliant-cut diamonds encircle the dial edge in a channel setting, replacing the standard fluted bezel and elevating the piece decisively into jewellery-watch territory. The olive dial — a sunray-finished, muted green — is among the more restrained and collector-favoured dial options in the current Day-Date 40 catalogue, offering a sophisticated alternative to more common champagne or black iterations.
Drake's watch collection is one of the most publicised in hip-hop, running from a $1 million-plus Patek Philippe Grandmaster Chime to bespoke Audemars Piguet Royal Oak Offshore pieces. His preference for factory-set Rolex gem configurations — rather than aftermarket modifications — signals genuine horological knowledge; Rolex's in-house stone-setting work retains full manufacturer warranty and collector credibility in a way that third-party diamond work does not.
At retail, the Rolex Day-Date 40 reference 228345RBR carries a list price of approximately $53,600 USD. On the secondary market, demand for Everose gold Day-Date 40 pieces with factory diamond bezels has pushed grey-market values substantially above retail, with current estimates placing this reference at approximately $95,000 USD — nearly double the sticker price, reflecting both sustained Rolex supply constraints and enduring appetite for the brand's top-tier gem-set configurations.