Usher, one of the best-selling music artists of all time, was recently spotted on the wrist-watch radar wearing an Audemars Piguet Royal Oak reference 26068BC — a white gold, diamond-bezel variant finished with a crocodile leather strap. It is a configuration that sits at the quieter, more refined end of the AP Royal Oak spectrum, trading the model's trademark integrated bracelet for something that reads closer to a grand complication dress watch than the sport icon it technically remains.
The Royal Oak 26068BC is built around a 41mm case in 18k white gold, paired with a matching white gold octagonal bezel set with 40 brilliant-cut diamonds. The dial — typically in a Grande Tapisserie pattern — is framed by lugs and case flanks that retain the bevelled, hand-finished architecture Genta originally sketched on a napkin for AP in 1971. Power comes from the manufacture Calibre 3120, a 281-component automatic movement beating at 21,600 vph with a 60-hour power reserve and a solid track record for reliability. The crocodile strap swap softens the watch's sporting DNA, making it viable across formal contexts where the integrated bracelet version might feel out of place.
For collectors, the 26068BC occupies a niche position. The steel Royal Oak commands headlines and grey-market premiums, but the white gold diamond-bezel references appeal to a buyer less interested in waitlists and more focused on craftsmanship and discretion. These pieces move more quietly through the secondary market, yet hold value well given their precious metal content and the enduring strength of the Royal Oak name.
Usher has a well-documented affinity for high-horology and luxury goods, and the 26068BC fits his aesthetic — polished, purposeful, and aware of its own status without requiring explanation. For an artist whose commercial and critical profile spans three decades, wearing a Royal Oak in this configuration rather than, say, a diamond-paved hip-hop staple signals a maturing, considered taste in watches.
At a UK retail price of approximately £55,000 — translating to roughly $68,000 USD at current exchange — the Audemars Piguet Royal Oak 26068BC is priced firmly within AP's non-complications precious metal tier. Grey-market availability is limited but not scarce, with examples typically trading near or slightly above retail given white gold spot prices and residual Royal Oak brand heat.
Usher wearing Rolex
Rolex Cosmograph Daytona Yellow Gold Reference 116528 – Usher Spotted Wearing Iconic Chronograph
Ref. 116528
List Price: unknown
30/12/2022
Usher wearing Purnell
48mm Forged Carbon Purnell Escape II Double Tourbillon Differential System – Limited to 3 Pieces
Ref. unknown
List Price: $320,000
30/11/2022
Usher wearing Audemars Piguet
Audemars Piguet Royal Oak Perpetual Calendar Stainless Steel Reference 25829ST
Ref. 25829ST
List Price: $68,000
30/11/2022
Usher wearing Rolex
Rolex Milgauss Stainless Steel Black Dial Reference 116400 – Usher Spotted Wearing Rolex Milgauss
Ref. 116400
List Price: $5,150
30/11/2022
Usher wearing Purnell
Forged Carbon Purnell Escape II Neon Green Double Tourbillon – Limited to 3 Pieces | Usher Spotted Wearing World's Fastest Triple-Axis Tourbillon
Ref. unknown
List Price: $340,000
30/11/2022
Usher wearing Jacob & Co
18K Rose Gold Jacob & Co Opera Godfather Triple Axis Tourbillon Musical Watch – Reference OP110.40.AA.AA.A
Ref. unknown
List Price: $278,000
30/11/2022
Usher wearing Cartier
Cartier Ballon Bleu de Cartier 42mm Steel – Reference W69012Z4
Ref. W69012Z4
List Price: $5,250
30/11/2022
Usher wearing Panerai
Panerai Radiomir Black Seal 45mm Ceramic PAM00292 – Usher Spotted Wearing
Ref. PAM00292
List Price: $6,900
30/11/2022
Erling Haaland wearing Audemars Piguet
18K Yellow Gold Audemars Piguet Royal Oak ‘Jumbo’ Extra Thin to Celebrate 50th Anniversary of Royal Oak
Ref. 16202BA
List Price: $59,400
29/01/2026
Virat Kohli wearing Audemars Piguet
18K Gold, Open Worked Audemars Piguet Royal Oak ‘Double Balance Wheel’
Ref. 15407OR
List Price: $78,600
20/01/2026
Ludacris wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore in Rose Gold
Ref. unknown
List Price: unknown
20/07/2023
Ian Poulter wearing Audemars Piguet
Yellow Gold Audemars Piguet Royal Oak with a Gold Dial
Ref. unknown
List Price: unknown
20/07/2023