Rapper Travis Scott spotted wearing a Rolex

During the promotional campaign for Astroworld, Travis Scott's critically acclaimed 2018 studio album, the Houston rapper appeared in editorial imagery wearing two watches simultaneously — a move that speaks volumes about his relationship with haute horology. On his wrist: a fully diamond-set Rolex Day-Date II in 18K yellow gold, stacked with an iced-out Audemars Piguet Royal Oak. The pairing was deliberate, confrontational, and deeply informed by watch culture.

The Rolex Day-Date II — reference 218238 in its base yellow gold configuration — was introduced in 2008 as a larger, 41mm evolution of the original 1956 Day-Date. Scott's piece, however, measures the earlier 40mm Day-Date II footprint introduced in 2008 and discontinued when Rolex launched the Day-Date 40 (ref. 228238) in 2015. Powered by the Calibre 3156, a self-winding movement with a Parachrom hairspring and 48-hour power reserve, the Day-Date II is mechanically robust beneath its extravagant exterior. What sets Scott's example apart is the aftermarket diamond treatment: the dial, bezel, lugs, and President bracelet links are fully pavé-set, a customization that typically adds $50,000–$150,000 to the base cost depending on stone quality and setter.

The Day-Date's collector significance is unparalleled in Rolex's lineup. It has been worn by every U.S. president since Eisenhower, earning it the unofficial title 'The President's Watch.' In the hip-hop lexicon, the President bracelet — Rolex's proprietary three-link design — became shorthand for generational wealth as early as the 1990s. Scott's fully iced example represents the apex of that tradition, transforming a diplomatic symbol into pure artistic statement.

Scott's watch wardrobe is extensive and curated with genuine knowledge. Beyond this Day-Date, he owns custom AP Royal Oaks, Richard Mille flybacks, and several Patek Philippe references. His Astroworld era marked a turning point in his public persona, and the watch choices reinforced the album's themes of excess, nostalgia, and Houston identity — the gold Presidential being inextricably linked to Texas hip-hop culture.

On the secondary market, a standard Rolex Day-Date II ref. 218238 in yellow gold commands $35,000–$45,000 depending on condition. A fully factory diamond-set variant (ref. 218348) trades at $80,000–$120,000. Scott's aftermarket iced-out configuration, given the extent of diamond coverage visible in the image, would conservatively appraise at $120,000–$180,000 at current market rates.