Watch Paparazzi

Entrepreneur Kim Kardashian spotted wearing Casio

Kim Kardashian was recently photographed alongside James Corden with one of the most culturally loaded wristwatches in recent memory locked onto her wrist — Pharrell Williams' personal custom Jacob & Co. interpretation of the Casio G-Shock x Bape DW-6900, a piece that sold for $73,500 on Pharrell's curated auction platform JOOPiter.

The base reference, the Casio G-Shock DW-6900, has been a streetwear cornerstone since its introduction in the 1990s. Its triple-eye display, featuring three circular sub-dials for time functions, remains one of the most recognizable dial layouts in the G-Shock lineup. The Bape collaboration — a recurring partnership between Casio and the Japanese streetwear giant A Bathing Ape — typically commands significant premiums over retail on the secondary market due to limited production runs and crossover demand from both watch and streetwear collectors. In its standard form, the DW-6900 x Bape retails in the low hundreds of dollars.

What Jacob & Co. delivered for Pharrell is something categorically different. The case has been fully realized in 14-karat white gold and pavéd with a multi-tone diamond arrangement combining white, cognac, yellow, and black stones — a chromatic palette that mirrors the original Bape colorways while elevating the piece into genuine fine jewelry territory. The transformation is technically complex: the DW-6900's resin-native geometry requires substantial reworking to accept precious metal construction while preserving the module's functionality.

Pharrell's relationship with Casio and streetwear culture runs deep — his Billionaire Boys Club and Ice Cream brands have long trafficked in exactly this kind of high-low luxury tension. Offering the watch through JOOPiter, his own auction ecosystem, added provenance and narrative value that likely drove the final $73,500 hammer price well above what the diamonds alone might justify on an open market.

For Kardashian, wearing this piece publicly is a precise cultural signal. It sits at the convergence of hip-hop royalty, streetwear history, and bespoke fine watchmaking — three verticals she navigates fluently. As a one-of-a-kind auction result, no conventional retail or grey-market pricing applies.