Rapper Kid Cudi spotted wearing a Casio

Kid Cudi was recently spotted wearing the watch most directly tied to his own creative identity: the limited-edition Casio G-Shock x BAPE x Kid Cudi DW-6900, a three-way collaboration that fuses streetwear royalty, Japanese watchmaking resilience, and one of hip-hop's most distinctive artistic voices into a single 53mm resin case.

The DW-6900 is one of G-Shock's longest-running and most beloved references, introduced in the 1990s and distinguished by its triple-eye dial layout — three circular sub-displays stacked vertically and framed by a bold, angular bezel. The case measures 53mm in width, a deliberately imposing presence on the wrist that aligns with G-Shock's sports-utility DNA. Inside sits a tried-and-true Casio digital quartz module offering world time, stopwatch, countdown timer, multiple alarms, and an electroluminescent backlight. Water resistance is rated to 200 meters. The movement is not the point; the platform is.

This particular DW-6900 collaboration leans hard into color as narrative. The pink resin bezel is accented with blue and yellow detailing, while the band combines blue and red segments held by a yellow band keeper — a palette that echoes the psychedelic, emotionally saturated visual language Kid Cudi has cultivated across his album artwork and stage productions. BAPE's involvement adds streetwear credibility and collectibility; the brand's collaborations with G-Shock have a well-established secondary-market following dating back decades.

Kid Cudi occupies a unique position in contemporary music. His debut, Man on the Moon: The End of Day, fundamentally shifted how vulnerability and mental health were discussed in hip-hop, and his influence on artists from Travis Scott to juice WRLD is widely acknowledged. A watch bearing his name is not a vanity project — it is documentation of cultural standing. Wearing it himself closes the loop between creator and creation in a way few celebrity watch sightings manage.

On the secondary market, the Casio G-Shock x BAPE x Kid Cudi DW-6900 trades around $760 USD, a figure that represents a meaningful premium over standard DW-6900 releases and reflects the combined pull of all three names on the dial. For a resin-cased digital watch, that number speaks volumes about the collaboration's resonance.