Rapper Timati spotted wearing a Jacob & Co

Spotted at what appears to be a private industry gathering, Russian rapper and entrepreneur Timati had the Jacob & Co Billionaire III Piece Unique locked firmly to his wrist — a watch that demands attention in any room it enters. Paired with a crocodile-leather varsity jacket and the kind of relaxed confidence that comes with wearing roughly $3 million on your wrist, Timati looked entirely at ease with the watch's theatrical scale.

The Jacob & Co Billionaire III is the third generation of a lineage Jacob Arabo launched to push diamond-set watchmaking to its logical extreme. This Piece Unique variant is set in 18K white gold and carries 604 emerald-cut white diamonds with an approximate combined weight of 260 carats — covering the cushion-shaped case, the integrated bracelet links, and the bezel without a single millimetre of metal left exposed. At approximately 47mm × 37mm, the rectangular cushion case is substantial but proportionate to the diamond payload it carries.

At its mechanical heart sits Jacob & Co's proprietary JCAM09 skeletonised calibre, visible in full through the open dial architecture. The movement features a flying tourbillon — clearly identifiable at the lower dial register in the product image — alongside a hand-wound mechanism with a 72-hour power reserve. The skeletonisation is executed in a symmetrical X-bridge configuration, a design language Jacob & Co has refined across its Astronomia and Twin Turbo families. Two ruby-pink jewels punctuate the movement symmetrically, providing a deliberate colour contrast against the all-white diamond body.

Collector significance here is straightforward: this is a Piece Unique, meaning there is precisely one in existence. Jacob & Co produces the Billionaire series in extremely limited numbers even in standard configurations, and a fully bespoke single-commission piece of this specification sits outside the reach of any secondary market comparator. Its $3 million list price reflects not just the diamond weight — verified by independent gemological certification — but the haute horlogerie labour and the brand's positioning at the intersection of fine jewellery and complications watchmaking.

Timati has long worn Jacob & Co references publicly, reflecting a brand relationship that spans years. His choice of the Billionaire III Piece Unique confirms his status as one of the brand's most significant collector clients in the Russian-speaking market — and keeps Jacob & Co front and centre in the global hip-hop watch conversation.