Rapper Timati spotted wearing a Jacob & Co

At a formal event that clearly called for something beyond a standard dress watch, Russian rapper and entrepreneur Timati was photographed wearing what is arguably Jacob & Co's most technically and visually extreme creation: the Epic X Tourbillon in 18-karat white gold, fully set with baguette-cut diamonds. With a production run capped at six pieces globally, the sighting is genuinely rare — this is not a watch you stumble across at an authorised dealer.

The Jacob & Co Epic X Tourbillon reference EC323.30.BD.BD.A centres on a 44mm white gold case whose octagonal-influenced geometry is defined entirely by the lattice of 131 baguette-cut diamonds and a single rose-cut diamond accenting the movement. The skeletonised dial removes virtually every gram of non-essential metal, exposing the manually wound tourbillon calibre — Jacob & Co's JCAM37 — which beats at 21,600 vph and delivers a 60-hour power reserve. The open-worked bridges, visible from both dial side and caseback, form the structural X motif that gives the line its name. Red-tipped hands provide the only chromatic contrast against the sea of white diamonds and rhodium-plated movement parts.

The Epic X Tourbillon debuted as one of Jacob & Co's clearest statements that the brand operates in haute horlogerie territory, not merely luxury jewellery. The fully diamond-set variant pushes that argument further: the gem-setting itself becomes an engineering challenge, requiring each baguette to be laid flush across the bevelled lugs and bezel without interfering with the case's structural integrity. Collectors who track Jacob & Co note that diamond-set tourbillons from the Epic X line consistently generate strong secondary-market interest precisely because of their dual identity as certified complications and investment-grade jewellery pieces.

Timati — founder of the Black Star entertainment and fashion empire — has a well-documented history with haute horlogerie and is a recognised Jacob & Co client. The pairing of the watch with a white dinner jacket amplifies the dial's diamond architecture rather than competing with it, suggesting a deliberate styling choice rather than coincidence.

On the market, the six-piece limitation and $735,700 retail price make grey-market comparables scarce. The few private-sale transactions that have surfaced suggest the piece trades at or above retail, consistent with ultra-limited Jacob & Co references that rarely re-enter circulation.