Watch Paparazzi

Model Romeo Beckham spotted wearing Jacob & Co

Romeo Beckham, model and youngest son of David and Victoria Beckham, was recently photographed wearing a Jacob & Co Five Time Zone reference JC-11 — one of the most recognisable multi-timezone watches ever produced and the piece that effectively built the Jacob & Co brand into a global name.

The Jacob & Co Five Time Zone JC-11 is built around a large stainless steel case housing five individual time-display zones, each controlled by a rotating bezel marked with major world cities. The dial architecture stacks five discrete time windows in a vertically symmetrical layout, allowing the wearer to read New York, London, Dubai, Tokyo and Los Angeles simultaneously. The case measures a substantial 47mm across, and the watch runs on a reliable Swiss quartz movement — a deliberate choice that keeps the five-zone display mechanically simple and accurate without the bulk a purely mechanical solution would require at this scale.

Launched in the late 1990s, the Five Time Zone was Jacob Arabo's calling card. It landed on the wrists of Jay-Z, Elton John and a roster of NBA stars almost immediately, cementing Jacob & Co's identity as the go-to house for bold, high-visibility timekeeping. The JC-11 reference in steel sits at the more accessible end of the brand's range, yet it retains every visual element that made the design iconic — the oversized crown, the exhibition-style dial layout and the unmistakable wide-lug case profile. Collectors regard this reference as a legitimate piece of early-2000s horological pop culture.

Romeo Beckham's choice of the Jacob & Co Five Time Zone JC-11 reads as both a personal statement and a nod to the watch's cultural lineage. Growing up around his father David's well-documented watch collection — which leans toward Rolex and haute horology — Romeo appears to be carving out his own aesthetic, one that sits closer to streetwear-adjacent luxury than traditional watchmaking.

The Jacob & Co Five Time Zone JC-11 carries a UK list price of approximately £11,440, translating to roughly $14,500 USD at current exchange rates. Grey-market values track close to retail given steady but not frenzied demand, making this an accessible entry point into a brand whose more complex pieces routinely exceed six figures.