Entrepreneur Gianluca Vacchi spotted wearing a Jacob & Co

Gianluca Vacchi was recently photographed sporting the Jacob & Co Epic X Chrono in black titanium, reference EC311.21.SB.RB.A — a 47mm statement piece that perfectly mirrors the wearer's maximalist personal brand. The sighting comes as no surprise from a man who has built a global following of tens of millions by making luxury visibility a deliberate lifestyle strategy.

The Epic X Chrono EC311.21.SB.RB.A is one of Jacob & Co's most architecturally distinctive references. The 47mm black titanium case is reinforced by a ceramic bezel, lending scratch resistance alongside a matte, technical finish. The skeletonized dial exposes the manual-winding chronograph movement — the caliber JCAM17 — revealing its bridges and wheels in full view. The movement delivers approximately 48 hours of power reserve, with the skeleton construction reducing weight while dramatizing the visual impact. Twin chronograph pushers sit flush to the case flank, consistent with the Epic X line's motorsport-derived geometry.

Launched as part of Jacob & Co's Epic X collection, the line drew direct inspiration from racing car chassis and suspension systems, with its X-shaped bridges and carbon fiber-influenced materials palette. The collection has earned a dedicated collector base among buyers who find traditional Swiss conservatism too restrained. Within the Jacob & Co catalog, the Epic X Chrono is considered one of the most technically credible pieces — a genuine in-house movement beneath the theatrical exterior gives it substance that some of the brand's more entertainment-oriented timepieces lack.

Vacchi, 53, is the rare social media celebrity whose wealth precedes his online fame. As a significant shareholder in IMA — Industria Macchine Automatiche S.p.A. — one of the world's leading manufacturers of automatic packaging machinery headquartered in Bologna, his financial foundation is industrial rather than influencer-derived. His watch choices consistently reflect a preference for bold, high-visibility pieces that communicate success without subtlety.

At a retail price of $30,000, the Jacob & Co Epic X Chrono EC311.21.SB.RB.A occupies a competitive position against skeletonized sport chronographs from more traditional Swiss houses. On the secondary market, examples trade close to retail, reflecting stable if not speculative demand — buyers acquire it for impact, not investment.