Watch Paparazzi

Model Molly Mae spotted wearing Audemars Piguet

Molly-Mae Hague — one of the UK's most commercially powerful social-media figures, with a following that routinely moves product — was recently spotted wearing the Audemars Piguet Royal Oak 37mm in stainless steel, reference 15451ST.ZZ.1256ST.02. The sighting is consistent with her well-documented appetite for considered, investment-grade jewellery and watches that photograph with purpose rather than noise.

The 15451ST sits at a compelling point in the Royal Oak family. At 37mm, it occupies the mid-size category that Gerald Genta's original 1972 design never formally addressed — the 39mm men's reference and the 33mm Selfwinding were the historic poles. Audemars Piguet refined the 37mm proposition over several generations before landing on this execution: a stainless steel case and integrated bracelet paired with a bezel set with 40 brilliant-cut diamonds, framing a ruthenium-toned Grande Tapisserie dial with white gold applied hour markers. The grey, almost gunmetal quality of a ruthenium dial gives the piece a cool restraint that plain silver or blue dials do not. Inside runs Calibre 5800, a self-winding movement with a 50-hour power reserve, visible through a sapphire caseback.

From a collector standpoint, the 15451ST occupies interesting territory. Purists prize it because the diamond bezel does not compromise the architectural integrity of the octagonal case — the stones follow the bezel geometry rather than fighting it. It is, genuinely, a sport watch that happens to carry diamonds, not the other way around. Grey-market demand for diamond-bezel Royal Oaks in the 37mm format has tightened considerably since 2021, and the ruthenium dial variant commands a premium over more common blue or silver executions.

Hague's public profile has evolved significantly since her 2019 Love Island debut. Her tenure as creative director at PrettyLittleThing and her own brand, Maebe, positioned her as a businesswoman as much as a personality, and her accessory choices reflect that repositioning — leaning toward classic, appreciating assets over trend-driven pieces.

At an official retail price in the region of $60,000 USD, the Royal Oak 37mm ref. 15451ST.ZZ.1256ST.02 trades above list on the secondary market, where grey-market premiums for in-demand AP references remain stubborn. Availability through authorised dealers continues to be constrained, which only reinforces the sighting's implicit message: this is not a watch you simply walk in and buy.