Singer Maluma spotted wearing a Jacob & Co

Colombian reggaeton star Maluma was recently photographed wearing a Jacob & Co Five Time Zone 'The World Is Yours' featuring a world-map dial set entirely in multicolour diamonds. The sighting, captured in what appears to be a studio environment, shows the watch on Maluma's wrist alongside his signature layered chains and diamond rings — an aesthetic perfectly aligned with Jacob Arabo's original vision for the brand.

The Five Time Zone 'The World Is Yours' is among Jacob & Co's most iconic early references. The dial depicts the continents of the world rendered in coloured pavé diamonds — teal for North America, yellow for South America, black for Africa, pink for Asia, and white pavé for the oceans — totalling approximately 4.50 carats of multi-colour stones. The case is constructed in two-tone stainless steel and 18-karat rose gold, measuring approximately 47mm, with a diamond-set bezel adding further carat weight. The movement underneath is a Swiss quartz calibre driving five independent time zone displays, a practical complication that defined Jacob & Co's early catalogue and gave the collection its name.

From a collector standpoint, the Five Time Zone series holds genuine historical significance. Jacob Arabo launched these watches in the mid-1990s, and they became the defining status symbol of hip-hop's diamond era — worn by Jay-Z, P. Diddy, and virtually every major artist of that generation. The 'World Is Yours' map dial variant is among the most desirable configurations, commanding premiums on the secondary market due to its rarity and the complexity of its stone-setting work.

Maluma's affinity for Jacob & Co is well established. The Medellín-born artist has appeared with multiple Jacob & Co pieces over the years, gravitating toward the brand's more theatrical offerings. The Five Time Zone sits at the intersection of watch and jewellery, which aligns naturally with his personal style.

At an original list price of approximately $50,000 USD, the 'The World Is Yours' Five Time Zone occupies a competitive position in the jewelled watch market. On the grey market, clean examples of this vintage reference — particularly in two-tone with the world-map dial — trade between $35,000 and $55,000 depending on condition and documentation.