Footballer Sergio Ramos spotted wearing a Rolex

Sergio Ramos, one of the most decorated defenders in football history, has been photographed wearing a Rolex GMT-Master II reference 126710BLRO — the stainless steel 'Pepsi' on Jubilee bracelet that sent the watch world into a frenzy upon its 2018 debut. The sighting, shared via Italian dealer Conte Orologi, captures the former Real Madrid and current PSG captain making a casual hand gesture, his wrist revealing the unmistakable red-and-blue bicolour bezel against a brushed and polished steel bracelet.

The GMT-Master II 126710BLRO is built around Rolex's in-house Calibre 3285, a movement that represented a significant engineering step forward from the outgoing 3186. The 3285 offers a 70-hour power reserve, Chronergy escapement for improved efficiency, and a Parachrom hairspring for shock and temperature resistance. The 40mm Oystersteel case houses a matte black dial with applied hour markers and a distinctly legible GMT hand tipped in red. The Jubilee bracelet — a five-link design with Easylink rapid-extension system — was a deliberate historical nod, as the steel Pepsi had not appeared on Jubilee since the ref. 16710 era of the 1980s and 90s.

From a collector's perspective, the 126710BLRO occupies rare territory: it is simultaneously a grail piece and a reference that is technically still in production, yet virtually impossible to purchase at retail. The reintroduction of the ceramic Pepsi bezel in steel resolved a long-standing collector grievance — the bezel had only been available in white gold since 2007 — and the addition of the Jubilee bracelet made the package definitive. Secondary market premiums have held firm since launch, a testament to sustained demand over speculative fever.

Ramos has a well-documented affinity for Rolex, having been spotted across multiple references over the years. His choice of the 126710BLRO is consistent with his broader watch profile: iconic, understated in the context of ultra-luxury sport watches, and deeply respected among enthusiasts. The Pepsi GMT requires no footballer's validation, but Ramos wearing one reinforces its status as a true crossover piece — equally at home at a Champions League final or in a collector's rotation.

At retail, the Rolex GMT-Master II 126710BLRO lists at approximately $10,700 USD. On the grey market, however, the reference consistently trades between $18,000 and $22,000 depending on condition, papers, and box completeness — a premium that shows no meaningful signs of compression despite broader luxury watch market corrections in 2023-2024.