Frida Aasen — watch collection

About Frida Aasen’s watch collection

Frida Aasen is a Norwegian model who rose to international prominence after being cast as a Victoria's Secret Angel, walking the brand's celebrated runway shows alongside a small group of models selected each year from a global pool. Born in 1994 and raised in Norway, Aasen has built a career that extends well beyond the Victoria's Secret franchise, appearing in campaigns and editorial work for major fashion clients and maintaining a substantial following across social media. She is widely regarded as one of the more recognisable Scandinavian faces to have crossed over into the upper tier of the international modelling industry.

The Frida Aasen watch collection, as documented on this site, currently counts one confirmed sighting, but it is a meaningful one. Aasen was photographed wearing a vintage Rolex Oyster Perpetual ref. 6718 on a Jubilee bracelet — a 26mm women's model produced broadly through the 1970s, powered by the calibre 2030 movement. The ref. 6718 sits at the quieter end of the Rolex catalogue, well away from the Submariner and Daytona references that dominate celebrity wrist shots. Choosing a vintage Jubilee-bracelet configuration over the more common Oyster-bracelet version of the same reference suggests she, or someone advising her, understands the finer points of the model.

What that single sighting communicates is a preference for understatement and vintage provenance over contemporary trophy pieces. The ref. 6718 is not a watch that announces itself to a casual observer, which makes it a more deliberate choice than most celebrity Rolex sightings. Whether her collection runs deeper is not yet documented here, but the entry point alone places Aasen among the more considered watch wearers in the modelling world.