Joakim Lundell — watch collection

About Joakim Lundell’s watch collection

Joakim Lundell is a Swedish content creator who rose to prominence on YouTube under the alias Jockiboi, building one of the largest digital audiences in Scandinavia. Operating alongside his wife Jonna Lundell, he has cultivated a following across YouTube, Instagram, and other platforms spanning well over a decade. His content covers lifestyle, personal vlogs, and family life, and his reach has made him one of the more commercially successful creators to emerge from Sweden's digital media scene.

When it comes to watches, Lundell gravitates toward serious horology rather than flashy novelties. The centerpiece of the Joakim Lundell watch collection spotted so far is a Patek Philippe Nautilus reference 3800/001 cased in 18k yellow gold — a discontinued model that carries genuine weight in collector circles. The 3800 was introduced in the mid-1980s as a scaled-down companion to Gerald Genta's original 1976 Nautilus reference 3700, measuring 37.5mm with the line's signature horizontally-grooved integrated bracelet. Finding one in yellow gold rather than steel adds another layer of scarcity to what is already a low-profile but highly regarded reference.

The choice of a ref. 3800 over a more visible modern Nautilus like the 5711 or 5726 suggests Lundell either has direct guidance from a knowledgeable source or has done his own research into the deeper catalogue. This is not a watch purchased for social media recognition — most casual observers would not identify it on sight. For a creator whose public persona is built around accessibility and relatability, quietly wearing a discontinued Patek Philippe in yellow gold says something considered about how he approaches collecting off-camera.