Jelena Djokovic — watch collection

About Jelena Djokovic’s watch collection

Jelena Djokovic is a Serbian philanthropist, businesswoman, and influencer who has built a public profile well beyond her role as the wife of tennis world No. 1 Novak Djokovic. Born Jelena Ristić in 1986, she studied economics and has channelled her platform into meaningful work, most notably through the Novak Djokovic Foundation, which focuses on early childhood education in Serbia and beyond. She is a regular presence at the sport's biggest stages — Grand Slams, ATP Finals, and charity events — and has developed a following of her own across social media, where she covers wellness, family, and lifestyle.

When it comes to watches, the one confirmed sighting in our database places Jelena firmly in the Hublot camp. At Wimbledon she was photographed wearing the Hublot Classic Fusion in rose gold, a model that sits at the more refined end of Hublot's catalogue. The Classic Fusion line strips back the brand's sometimes bold aesthetic to a cleaner, thinner case — in rose gold it reads as a dressed-up daily wear rather than a loud sports watch. Hublot has a well-documented relationship with tennis through its long-running partnership with Novak Djokovic himself, so the brand appearing on Jelena's wrist is no coincidence; it reflects a household alignment with one of watchmaking's more visible sports sponsors.

With only one confirmed piece in the Jelena Djokovic watch collection so far, it is too early to map a clear collecting pattern. What the rose gold Classic Fusion does suggest, however, is a preference for understated luxury over oversized or heavily technical pieces — a sensible, considered choice for someone who moves between charity galas, courtside appearances, and everyday public life. As she continues to raise her profile as an influencer, further sightings will sharpen the picture.