Not3s — watch collection

About Not3s’s watch collection

Not3s, born Adama Bailey, is a British rapper and singer who rose to prominence in the mid-2010s as part of a wave of UK artists blending Afrobeats, R&B, and grime into a sound that found genuine mainstream traction. His 2017 single "Addison Lee" became a cultural moment in UK urban music, earning him wider recognition beyond the underground circuit. He has collaborated with artists including Mabel, Stefflon Don, and Aitch, and has released music through major label Polydor. His career charts the broader story of how UK street music crossed over into the pop mainstream without losing its edge.

When it comes to watches, the Not3s watch collection leans toward serious horological territory rather than purely logo-driven flex pieces. The standout sighting in our database is the Audemars Piguet Royal Oak Chronograph in stainless steel, reference 26331ST — a choice that places him firmly in the camp of watch enthusiasts rather than casual luxury consumers. The Royal Oak Chronograph ref. 26331ST is powered by AP's calibre 2385, an integrated column-wheel movement developed entirely in-house, running at 21,600 vph with a 40-hour power reserve. It is not the most immediately obvious Royal Oak to reach for, sitting in the shadow of the cleaner three-hand references, which makes it a more considered pick.

Choosing the chronograph Royal Oak over the standard ref. 15500 says something about where Not3s sits as a watch wearer. The 26331ST demands a degree of familiarity with the AP catalogue to appreciate its position within it — it is more technically loaded and, in many ways, harder to wear well. With one confirmed piece in our database so far, the full shape of his collection remains to be seen, but the entry point alone signals a collector worth watching.