About Tory Lanez’s watch collection
Tory Lanez, born Daystar Shemuel Shua Peterson in Scarborough, Ontario, Canada, is a rapper, singer, and record producer who built a significant following through a prolific mixtape run in the mid-2010s before breaking into the mainstream. Known for blending hip-hop with R&B and dancehall influences, he released projects including Chixtape, I Told You, and Memories Don't Die, accumulating hundreds of millions of streams across platforms. His career has been marked by both commercial success and considerable controversy, most notably his 2022 conviction related to the shooting of fellow artist Megan Thee Stallion, a case that drew widespread media attention and led to a prison sentence.
When it comes to watches, the Tory Lanez watch collection leans firmly into the heavily customized, high-carat diamond territory that has become a recognizable aesthetic within hip-hop circles. The standout piece documented in our database is a Rolex Sky-Dweller reference 326938 in 18k yellow gold, taken to an aftermarket level well beyond its already substantial factory specification. The Oyster bracelet has been fully diamond-set with an estimated 31 carats of round brilliant stones, pushing the reported price to around $115,000 USD — a figure that accounts for both the base value of the all-yellow-gold Sky-Dweller and the considerable labor and material cost of the custom setting work.
The choice of the Sky-Dweller as a canvas is telling. The reference 326938 is Rolex's most mechanically complex model, featuring the annual calendar and dual time zone functionality housed in a 42mm yellow gold case. It is not a watch that needs enhancement to command attention, which makes the decision to diamond-set it a deliberate one — prioritizing visual impact over subtlety. For Lanez, the piece fits a broader pattern seen across rap culture where Rolex serves as a foundation and aftermarket customization is the personal signature.