Rapper Tory Lanez spotted wearing a Rolex

Tory Lanez recently surfaced wearing one of the most aggressively customized references in modern Rolex culture: a Rolex Sky-Dweller 326938 in 18k yellow gold, its Oyster bracelet entirely set with an estimated 31 carats of round brilliant diamonds. The reported price tag sits at $115,000 USD, a figure that reflects both the underlying precious metal value of the base watch and the substantial aftermarket diamond setting work.

The Rolex Sky-Dweller 326938 is the full yellow gold variant of Rolex's most technically ambitious sports-dress reference. Introduced in 2012, the Sky-Dweller brought Rolex's first annual calendar complication — the Saros system — combined with an off-center dual time zone display using 12 apertures around the dial ring. The 42mm case houses the in-house caliber 9001, a self-winding movement with a Parachrom hairspring, Chronergy escapement, and 72-hour power reserve. The Champagne dial on the 326938 adds warmth and legibility that pairs naturally with the yellow gold case. Rolex revised the Sky-Dweller line in 2017, introducing the Ring Command bezel — a functional innovation allowing crown-free function selection by rotating the bezel itself.

For collectors, the Sky-Dweller occupies a distinct niche: it is Rolex's most expensive production catalogue reference in terms of manufacture retail, and the full yellow gold 326938 is among the most sought-after configurations. The combination of a genuine complications movement with precious metal construction gives it credibility that purely decorative luxury pieces lack. Adding aftermarket diamond setting to this reference is a deliberate statement — it is a watch that commands respect before the diamonds are even applied.

Tory Lanez, born Daystar Peterson, has been one of the more flamboyant watch wearers in Canadian hip-hop, often gravitating toward heavy yellow gold and custom diamond work consistent with Miami and Toronto rap aesthetics. Wearing a Sky-Dweller — rather than the more ubiquitous Daytona or Submariner — signals a degree of horological awareness beyond the obvious flex pieces.

On the grey market, a standard Rolex Sky-Dweller 326938 with Champagne dial trades in the $55,000–$65,000 range depending on condition and papers. The reported $115,000 price for this custom iced-out example reflects the premium commanded by bespoke diamond setting on a full gold Rolex, a market dominated by specialist aftermarket jewelers in New York, Miami, and Los Angeles.