Singer Joe Jonas spotted wearing a Rolex

At the Louis Vuitton 2018 runway show, Joe Jonas appeared in a sharp grey LV suit with a black turtleneck bearing the house monogram — and on his left wrist, a Rolex GMT-Master II in 18K white gold with the celebrated red-and-blue 'Pepsi' ceramic bezel. The sighting placed one of watchmaking's most historically resonant references squarely in the fashion spotlight.

The Rolex GMT-Master II 116719BLRO, introduced at Baselworld 2014, marked a watershed moment for collectors. Rolex had retired the Pepsi colorway from its steel GMT lineup in the 1990s, and for years enthusiasts debated whether the bi-color ceramic Cerachrom bezel — technically demanding to produce in two distinct colors within a single ceramic ring — would ever return. When it did, Rolex chose 18K white gold as its debut platform. The 40mm Oyster case houses the caliber 3186 movement (later succeeded by the 3285 in updated references), offering a independently adjustable GMT hand, Parachrom hairspring, and approximately 48 hours of power reserve. The Jubilee bracelet — a departure from the Oyster bracelet typically paired with professional models — lends the 116719BLRO a distinctly dressy character unusual for a tool watch.

From a collector standpoint, the 116719BLRO occupies rare ground: it is simultaneously a serious professional instrument and a precious-metal statement piece. Its white gold case pairs with the black lacquered dial and luminous Mercedes hands to create a study in restrained elegance. The ceramic bezel resists scratching and UV fading in ways that earlier aluminum inserts could not, future-proofing the aesthetic. Grey-market demand has consistently pushed prices well above retail, reflecting both the scarcity of white gold Rolex production and the near-mythological status of the Pepsi colorway.

Joe Jonas has demonstrated a genuine affinity for serious watchmaking beyond celebrity brand associations. Spotting the 116719BLRO at a fashion event rather than a sporting occasion underscores how comfortably this reference crosses contexts — boardroom, red carpet, or runway.

At a retail price of $39,250, the 116719BLRO already commands a premium over its steel counterparts. On the secondary market, examples trade between $42,000 and $50,000 depending on condition and box-and-papers status, reflecting enduring collector appetite for this definitive modern Pepsi execution.