Rapper Lars Vaular spotted wearing a Rolex

Lars Vaular, the Bergen-born rapper and poet who has consistently pushed the boundaries of Norwegian-language hip-hop since the mid-2000s, was recently spotted wearing a Rolex Submariner "Hulk" reference 116610LV — a watch that, since its quiet discontinuation in 2020, has only grown in cultural and financial stature.

The Rolex Submariner 116610LV was introduced in 2010 as the green-on-green variant of the ceramic-bezel Submariner generation. It paired a sunburst green dial with a matching green Cerachrom bezel insert, the latter crafted from virtually scratch-proof zirconium oxide ceramic. The case measures 40mm in Rolex's Oystersteel, fitted on an Oyster bracelet with the Glidelock extension clasp. Powering it is the calibre 3135, a self-winding movement with a 48-hour power reserve, Rolex's Parachrom hairspring, and chronometer certification from COSC. Water resistance sits at 300 metres, consistent with Submariner specifications since 1953.

The 116610LV occupies a particular place in Rolex collecting. Its predecessor, the 16610LV — known as the "Kermit" for its green bezel over a black dial — was itself a limited anniversary edition from 2003. The Hulk pushed the concept further with the full green dial, dividing opinion at launch but winning the market decisively over time. When Rolex replaced both the 116610LN and 116610LV with the updated 41mm reference 126610 in 2020, retaining only the black-dial "Cermit" in the new lineup, the Hulk became an instant discontinued reference. Collectors responded accordingly.

Vaular has built a reputation in Norway not only as a rapper but as a genuine literary figure — his lyrics engage with identity, language, and working-class experience in ways that have earned mainstream critical recognition. A watch like the Submariner Hulk fits that profile: functional, recognizable, with a backstory that rewards closer inspection.

On the grey market, the Rolex Submariner "Hulk" 116610LV currently trades at approximately $26,800, notably above its original retail price of around $9,550 at discontinuation. For a steel sports Rolex with a discontinued reference status and a strong visual identity, that premium reflects sustained demand rather than speculative noise.