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Footballer Marcos Llorente spotted wearing Rolex

Marcos Llorente, the versatile Atletico Madrid midfielder known for his tireless pressing game and technical precision, was recently spotted wearing what has quietly become one of the most coveted discontinued Rolex references in circulation — the Submariner Date 116610LV, universally known as the 'Hulk'.

Introduced by Rolex in 2010 to commemorate the Submariner's 50th anniversary in its Date configuration, the 116610LV distinguished itself from its stable mates through a monochromatic green treatment applied to both the Cerachrom-free aluminum bezel insert and the sunray-brushed green dial — a first for the Submariner line. It sits in the familiar 40mm Oyster case in 904L stainless steel, housing the in-house Calibre 3135 automatic movement with a 48-hour power reserve, COSC-level precision, and Rolex's Parachrom hairspring for enhanced resistance to shocks and magnetic fields. Water resistance is rated to 300 metres.

The 116610LV ran in production for a decade before Rolex replaced it in 2020 with the updated 126610LV — commonly called the 'Cermit' — which introduced a black Cerachrom ceramic bezel insert contrasting against a retained green dial, along with a larger 41mm case and the upgraded Calibre 3235 movement. The retirement of the all-green aesthetic made the original Hulk immediately desirable to collectors who appreciated its boldness and the coherence of its design language. Unlike many discontinued references that fade quietly, the 116610LV gained momentum almost overnight.

Llorente's affinity for the Hulk is unsurprising among professional footballers, who have long gravitated toward the Submariner as a benchmark of accessible luxury sports watchmaking. The reference reads as understated from a distance yet rewards closer inspection — a combination that suits the measured, intelligent profile Llorente projects both on and off the pitch.

On the grey market, the 116610LV now regularly commands prices well above its original retail level, driven by genuine scarcity, collector demand, and the sentimental attachment many buyers have to the all-green aesthetic that Rolex retired. For a reference that was once a near-permanent fixture in authorized dealer display cases, its current market trajectory is a compelling case study in how discontinuation reshapes value.