Watch Paparazzi

Actor Kan Kantathavorn spotted wearing Jacob & Co

Thai actor Kan Kantathavorn was recently photographed wearing one of the most sought-after limited-edition collaborations in contemporary watchmaking — the Jacob & Co x Supreme Five Time Zone, limited to just 74 pieces worldwide. The sighting, casual in setting but anything but ordinary on the wrist, underlines how Southeast Asian celebrity culture has fully embraced high-horology collectibles as personal expression tools.

The Jacob & Co Five Time Zone platform has been a house signature since the brand's early-2000s rise to prominence among New York's hip-hop and entertainment elite. The 40mm stainless steel case houses a quartz movement displaying five simultaneous time zones across a busy, graphic dial — here reimagined with Supreme's unmistakable visual language. New York, Paris, and Tokyo sub-dials sit alongside a date window, all framed by Supreme's red-box branding and the provocative 'FUCK EM' red text at 6 o'clock, a detail Supreme reportedly insisted upon as a condition of the collaboration.

The bezel is set with 52 brilliant-cut diamonds in a factory configuration, adding a layer of fine jewellery craft to what is otherwise a streetwear artifact. The red alligator-pattern strap unifies the Supreme colorway coherently and is one of the most immediately recognisable elements of this reference. With just 74 units produced — a number widely interpreted as a nod to Supreme's founding year — secondary market scarcity was baked in from day one.

Kan Kantathavorn is a prominent face in Thai entertainment, known for roles across drama and commercial work. His choice of the Jacob & Co x Supreme piece signals fluency in international collector culture rather than simple brand recognition — this is not a watch you stumble upon at a boutique; it requires intention and connections to acquire.

At a UK list price of approximately £9,700 (roughly $12,000 USD at time of release), the retail price was accessible by Jacob & Co standards, but grey-market demand pushed values considerably higher shortly after release. Collectors holding examples today sit on a piece that bridges streetwear archive culture and Swiss-trained jewellery watchmaking — a genuinely rare intersection.