Pilot Dennis Hauger spotted wearing a Tag Heuer

Dennis Hauger, the Norwegian Red Bull junior driver and Formula 2 championship frontrunner, was photographed in team kit with a TAG Heuer Formula 1 x Red Bull Racing chronograph on his wrist — a pairing so on-brand it borders on mandatory. Whether contractual or genuinely chosen, Hauger has been seen in this reference repeatedly, lending some credibility to the idea that he actually likes the watch.

The TAG Heuer Formula 1 x Red Bull Racing — reference CAZ101AL.BA0842 — is built on the 43 mm steel Formula 1 case that TAG Heuer has evolved since the Heuer-branded original of 1986. The case pairs brushed and polished surfaces in the brand's now-standard motorsport geometry, and the bracelet is a three-link steel unit with a push-button folding clasp. The blue dial carries applied baton indices, a date window at 3 o'clock, and three black sub-registers for the chronograph functions. The red-tipped central seconds hand and the orange minute-track accent are deliberate nods to Red Bull Racing's colour palette. The bi-material bezel, dark blue with the tachymetre scale printed in white and red, is the most visually distinctive element and the clearest differentiator from the standard Formula 1 Chronograph lineup.

Inside runs the Ronda 5040.D quartz calibre, a Swiss-made movement that prioritises reliability and thin-case architecture over mechanical prestige. For a watch designed to withstand paddock and hospitality environments — and to be mass-produced at a price accessible to the fanbase — the quartz choice is entirely rational.

From a collector standpoint, special-edition Formula 1 variants have historically shown modest secondary-market premiums over base references, driven largely by team allegiances rather than horological scarcity. The Red Bull collaboration is particularly liquid given the team's sustained dominance through the early 2020s.

Hauger represents the next generation of Red Bull talent pipeline. His consistent wear of the TAG Heuer Formula 1 x Red Bull Racing makes this one of the most coherent celebrity watch pairings in junior motorsport — a 21-year-old wearing a $2,150 watch sponsored by the same energy drink company financing his career. Retail sits at approximately $2,150; grey market trades closely to that figure with little discount or premium.