Youtuber Vlad Bumaga spotted wearing a Richard Mille

Vlad Bumaga, the Belarusian content creator whose YouTube empire spans the A4 and A5 channels with a combined audience north of 30 million subscribers, was recently photographed wearing one of Richard Mille's most coveted athlete collaborations: the titanium Richard Mille RM 055 Bubba Watson. With a grey-market valuation hovering around $400,000, the choice signals the kind of horological ambition that matches Bumaga's outsized digital footprint.

The Richard Mille RM 055 was born from a genuine engineering brief rather than a marketing exercise. Developed alongside professional golfer Bubba Watson — twice a Masters champion — the watch needed to survive the extreme rotational stress of a full golf swing. Richard Mille answered with a grade-5 titanium case measuring 49.94 mm × 42.98 mm, mated to a jet-black ceramic bezel that resists scratching and thermal expansion. The tonneau-shaped case is skeletonized extensively, trimming total weight to approximately 18–19 grams on the wrist, a figure that sounds implausible until you hold one. Inside beats the manually wound Caliber CRMT1, a baseplate and bridges construction machined from grade-5 titanium, offering a 55-hour power reserve and featuring an oversize date and hours/minutes display with an anti-shock system rated to withstand 5,000 Gs.

Among collectors, the RM 055 Bubba Watson occupies a specific tier of desirability. It is not the rarest Richard Mille by production numbers, but the combination of the iconic athlete association, the ceramic bezel variant, and the visceral mechanical architecture keeps secondary market demand consistently strong. The reference trades well above its already steep retail basis, and pristine examples with full set documentation command the highest premiums.

Bumaga's watch choices carry weight in his demographic. Nominated for Forbes' '30 Most Promising Russians Under 30' in the New Media category and accumulating 6.6 billion views, he is one of the most-watched creators in the Russian-language internet space. His visibility turns every wrist shot into a cultural signal for millions of young viewers.

On the market, the titanium Richard Mille RM 055 Bubba Watson currently trades around $400,000 in grey-market channels, well above any official list price, underscoring how deeply demand outstrips supply for front-line Richard Mille references. For a creator of Bumaga's scale, it is a logical — if extravagant — acquisition.