Watch Paparazzi

Footballer Dejan Kulusevski spotted wearing Casio

Dejan Kulusevski, the Juventus-owned winger on loan to Tottenham Hotspur, was photographed signing autographs at a school visit wearing what sharp-eyed followers quickly identified as the IFL Watches x The Dial Artist G-Shock CasiOak 'Milky Way' — a hand-customised limited edition restricted to 200 pieces globally. The sighting, informal and unscripted, is precisely the kind of everyday wear that reveals a collector's genuine attachment to a piece rather than a sponsor obligation.

The watch is built on Casio's GA-2100, the model the internet dubbed 'CasiOak' upon its 2019 debut for its unmistakable resemblance to the Royal Oak's octagonal bezel geometry. The base GA-2100 runs Casio's reliable Module 3459 — a solar-assisted analogue-digital movement with world time, stopwatch, five daily alarms, and 200-metre water resistance, all packed into a shockingly thin 11.8 mm profile for a G-Shock. The 'Milky Way' collaboration adds The Dial Artist's signature hand-painted spatter work to the black dial, with multicoloured luminous-style hour indices and matching rainbow accents on the white resin case and bezel text, giving the piece a distinctly cosmic, art-toy aesthetic.

In collector terms, this collaboration occupies an interesting niche. IFL Watches — the UK-based retailer with a strong social media following — partnered with custom dial specialist The Dial Artist to produce something that sits at the intersection of streetwear culture and horology. At 200 pieces with a retail of £519 (~$713), it is priced far above the £99 base GA-2100 but well below traditional limited-edition prestige watches, making it accessible yet genuinely scarce. Secondary market demand has been consistent, with sold-out inventory reinforcing its status as a legitimate micro-collectible.

Kulusevski, 24, has rapidly built a reputation as one of the Premier League's most dynamic attacking players since joining Spurs. Off the pitch, his watch choices skew towards pieces with cultural currency rather than pure price-point prestige — a sensibility common among footballers of his generation who grew up with sneaker drops and limited streetwear releases shaping their collector instincts.

For anyone hunting a 'Milky Way' today, expect grey-market premiums over the original retail given the strict 200-unit ceiling. Kulusevski's visibility can only accelerate that demand further.