Athlete Cadel Evans spotted wearing a Tag Heuer

At what appears to be the Cadel Evans Great Ocean Road Race event in Victoria, Australia, the retired cycling champion flashes a thumbs-up and a clean look at his wrist — enough for a confident identification of the Tag Heuer Heuer-01 chronograph riding a vivid blue rubber strap, colour-matched to perfection with his race-branded navy kit.

The Heuer-01 debuted at Baselworld 2015 as Tag Heuer's flagship in-house chronograph, powered by the Calibre Heuer 01 — a modular, skeletonized movement with column-wheel control, vertical clutch, and a 50-hour power reserve running at 28,800 vph. The case measures 45mm in diameter, constructed from titanium and black PVD-coated steel, with a distinctive multi-component architecture that exposes the movement's lateral flanks through the case middle. The tachymeter bezel, pushers, and dial architecture are unmistakably modular in philosophy — a design language Tag Heuer borrowed from the Carrera Heuer-02T era.

The blue rubber strap seen here — likely the factory-issued TAG Heuer blue vulcanized rubber option — was offered as an alternative to the titanium bracelet and became popular precisely because it softens the aggressive case profile. The dial visible in the image shows the characteristic three-register chronograph layout with skeleton sub-dials and the open-worked running seconds typical of the reference CAR2A1T / CAR201T family.

For collectors, the Heuer-01 occupies a pragmatic middle tier in the Tag Heuer catalogue — it demonstrates genuine in-house manufacture credibility at a sub-$6,000 price point, which remains relatively rare in Swiss watchmaking. It is not a speculation piece but commands steady demand from enthusiasts who want movement transparency without paying Hublot or Audemars Piguet premiums.

Cadel Evans has maintained a visible relationship with Tag Heuer consistent with the brand's long history of motorsport and cycling sponsorships. Wearing the Heuer-01 at his own eponymous race event is a low-key but coherent brand alignment — the watch mirrors the race's identity: technical, athletically credible, and unambiguously blue.