Entrepreneur Kevin O'Leary spotted wearing a Rolex

Caught on camera during a television appearance on Fox Business's Mornings with Maria, Kevin O'Leary was sporting a steel Rolex GMT-Master II reference 126710BLRO — the celebrated 'Pepsi' variant reintroduced at Baselworld 2018 with a Jubilee bracelet, a pairing that had not been seen in the modern Rolex catalogue for decades. The shot, taken in 2019, predates the subsequent Oyster bracelet variant, making this the original and arguably more historically resonant configuration.

The 126710BLRO houses Rolex's in-house Calibre 3285, a movement that represented a significant engineering step forward when it debuted — offering 70 hours of power reserve, a Chronergy escapement for improved efficiency, and Rolex's proprietary Parachrom hairspring. The 40mm Oystersteel case carries the signature bidirectional 24-hour graduated ceramic Cerachrom bezel in red and blue, achieving that two-tone colour through a patented CVD (Chemical Vapour Deposition) process that Rolex spent years perfecting. Luminescent Mercedes hands and the familiar date window at 3 o'clock complete the GMT-Master II's functional, legible dial architecture.

From a collector standpoint, the 126710BLRO on Jubilee is one of the most culturally loaded Rolex references of the 21st century. The Jubilee bracelet — originally designed by Rolex for the 1945 Datejust — lends the GMT-Master II a dressier, more vintage-faithful character compared to the Oyster. Waitlists at authorised dealers stretched to years upon release, and grey-market premiums climbed to three times retail almost immediately, a condition that has persisted.

Kevin O'Leary's affinity for Rolex is well documented; the Canadian entrepreneur and Shark Tank investor openly discusses watches as both personal accessories and financial assets — a philosophy entirely consistent with choosing one of the most liquid, appreciating timepieces in the modern market. The 'Pepsi' GMT on his wrist is not merely a status symbol; for O'Leary, it functions as a wearable thesis statement on value retention.

At its 2019 retail price of approximately $10,750 USD, the 126710BLRO represented extraordinary value on paper. On the secondary market that same year it was already commanding north of $30,000 USD — a premium that underscores why this reference became a benchmark for grey-market price dynamics and a recurring talking point in mainstream financial media, the precise territory where O'Leary operates daily.