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Television presenter Virginia spotted wearing Jacob & Co.

Brazilian television presenter Virginia was recently photographed at a Jacob & Co. event wearing an extraordinary custom Boutique Watch, accompanied by Jacob Arabo, founder and creative director of the legendary New York watchmaker. The timepiece, valued at $1.14 million, exemplifies the brand's signature approach to ultra-luxury wristwear: exceptional gemstones set with precision craftsmanship around a functional mechanical movement.

Jacob & Co.'s Boutique Watch collection operates outside traditional reference catalogues, with each piece custom-designed and assembled to client specifications. This particular example showcases 36 hand-picked Ashoka-cut diamonds and 52 Ashoka-cut pink sapphires meticulously set around the watch case and bezel. The Ashoka cut—a distinctive cushion-shaped diamond cut developed by Golconda-heritage techniques—creates a sophisticated, dimensional aesthetic that maximizes light return. The pink sapphires, likely Burmese or Ceylon-origin stones graded for colour saturation, provide striking chromatic contrast. The watch houses an in-house or Swiss movement beneath the stone-set case, ensuring both horological credibility and aesthetic drama.

Jacob & Co. built its reputation by merging fine jewellery craftsmanship with mechanical watchmaking, a strategy that has resonated strongly among collectors and celebrities seeking distinction beyond traditional luxury watchmakers. The Boutique Watch line represents the brand's most exclusive tier, with each commission negotiated directly between client and atelier. Production timelines typically span 6–12 months, and availability is strictly limited by the gemstone sourcing and hand-setting labour required. Variants range from diamond-only settings to multi-stone combinations; this sapphire-diamond pairing is particularly rare in the contemporary market.

Virginia's sighting reinforces Jacob & Co.'s cultural foothold in Brazilian entertainment and media circles, where the brand has cultivated a following among high-profile personalities. The television presenter's choice to wear such a visibly precious piece at a public event underscores the watch's status as wearable art rather than purely functional timekeeper. The $1.14 million valuation reflects both the gemstone carat weight and the atelier's labour and expertise.

On the secondary market, completed Jacob & Co. Boutique Watches in comparable stone configurations have sold between $900,000 and $1.3 million, depending on gemstone provenance, movement condition, and original specifications. Retail pricing is bespoke, though entry-level Boutique pieces begin around $400,000. Waitlists for custom orders remain substantial, with some clients reporting 12–18 month lead times.