Youtuber Jake Paul spotted wearing a Jacob & Co

Jake Paul turned heads outside his customised party bus before stepping into the ring against Anderson Silva, and not only because of his paint-splattered Chinatown Market co-ord. On his wrist sat one of the most mechanically audacious wristwatches in current production: the Jacob & Co. Bugatti Chiron Tourbillon in 18-karat rose gold, a timepiece so architecturally bold it is difficult to categorise as anything other than wearable engineering theatre.

The Bugatti Chiron Tourbillon — reference BU110.40.AE.AB.ABRUA in rose gold configuration — is built around Jacob & Co.'s proprietary JCAM37 hand-wound movement. The calibre houses 587 individual components, including a triple-axis tourbillon and, most spectacularly, a 1:1 miniature recreation of Bugatti's 8.0-litre W16 quad-turbocharged engine. Sixteen pistons, arranged in the characteristic W formation, pump in real time when the pusher at two o'clock is activated. The power reserve stands at 60 hours. Case dimensions are an imposing 54.8 × 44 mm, shaped to echo the Chiron's muscular supercar bodywork, with dual crown-and-pusher assemblies flanking the case like exhaust outlets.

From a collector's standpoint, the Chiron Tourbillon occupies a singular position. Jacob & Co. and Bugatti formalised their partnership in 2021, and the Chiron Tourbillon immediately attracted both haute horlogerie enthusiasts and hypercar collectors — two communities whose Venn diagram overlap grows yearly. The rose gold variant, with its warm champagne case against exposed blue-PVD movement architecture, is widely considered the most visually cohesive execution of the three available materials.

Jake Paul has positioned himself as a serious luxury-watch collector, with previous sightings including Royal Oaks and bespoke diamond pieces, but the Bugatti Tourbillon is comfortably the most mechanically sophisticated watch he has been photographed wearing. Choosing it for a major professional boxing event — one that saw him outpoint a former UFC and boxing champion — aligns neatly with his ongoing project of legitimising his sporting brand through cultural signifiers that command instant recognition.

At a $380,000 official retail price, the Jacob & Co. Bugatti Chiron Tourbillon in rose gold is allocated rather than openly available, and grey-market premiums have been observed above list given constrained supply. For a watch that functions simultaneously as kinetic art, horological complication, and automotive homage, the market has shown consistent appetite.